Director de Desarrollo de Marca de Belleza (Remoto)

Placements24; México; Hybrid; MXN 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Health insurance

Job summary

Placements24 is seeking a visionary Director de Desarrollo de Marca de Belleza to lead brand initiatives for a growing beauty portfolio. This fully remote role allows you to steer strategy from anywhere in Mexico, translating consumer insights into compelling narratives.

You will collaborate with marketing, product development, and sales teams to craft campaigns, manage budgets, and engage influencers, while upholding brand consistency across digital and offline channels.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Communications, or related field.
• 8+ years in brand management in beauty or consumer goods.
• Proven success in launching impactful brand campaigns.
• Expertise in digital marketing and social media strategy.
• Strong analytical skills to translate data into actions.
• Excellent leadership and presentation abilities.
• Remote-work capable with self-discipline.
• Experience managing budgets and vendors.
• Fluent in Spanish and English preferred.

Responsibilities

• Develop and implement brand strategies aligned with objectives.
• Oversee integrated marketing campaigns across channels.
• Conduct market research and competitive analysis.
• Define brand messaging, voice, and visual identity.
• Collaborate with product teams for launches.
• Manage external agencies and partners.
• Monitor brand metrics and ROI with KPIs.
• Lead brand team brainstorming and innovation.
• Ensure brand consistency across touchpoints.
• Build relationships with influencers and media.

Skills

Brand management

Digital marketing

Analytics

Leadership

Education

Bachelor's degree in Marketing

Job description

About the Role

Our client is seeking an visionary and strategic Director de Desarrollo de Marca de Belleza to lead brand initiatives for their growing portfolio of beauty products. This is a fully remote position, allowing you to contribute from anywhere within Mexico. The ideal candidate will have a proven track record in developing and executing successful brand strategies within the beauty and wellness sector. You will be instrumental in shaping the brand's identity, communicating its value proposition, and driving market presence through innovative campaigns and digital engagement. This role requires a deep understanding of consumer trends, market dynamics, and the ability to translate these insights into compelling brand narratives. You will collaborate closely with cross-functional teams, including marketing, product development, and sales, all while working remotely.

Key Responsibilities

• Develop and implement comprehensive brand strategies that align with company objectives and target audience.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, PR, events).
• Conduct market research and competitive analysis to identify emerging trends and opportunities.
• Define and manage the brand's messaging, voice, and visual identity.
• Collaborate with product development teams to ensure brand consistency across new product launches.
• Manage external agencies and partners (e.g., creative, PR) to deliver high-quality brand assets and communications.
• Monitor and analyze brand performance metrics, reporting on key KPIs and ROI.
• Lead brainstorming sessions and foster a culture of innovation within the brand team.
• Ensure consistent brand representation across all touchpoints, including website, social media, packaging, and marketing materials.
• Build strong relationships with key influencers and media stakeholders to amplify brand reach.

Requirements

• Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 8 years of progressive experience in brand management, preferably within the beauty or consumer goods industry.
• Demonstrated success in developing and launching impactful brand campaigns.
• Expertise in digital marketing, social media strategy, and content creation.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent leadership, communication, and presentation skills.
• Ability to thrive in a fully remote work environment, demonstrating self-discipline and proactivity.
• Experience managing budgets and external vendors.
• Fluency in Spanish and English is highly desirable.
• A keen eye for aesthetics and a passion for the beauty industry.

Benefits

As a fully remote employee, you will enjoy the flexibility and autonomy of working from home. You will have the chance to shape the future of exciting beauty brands and work with a talented, globally distributed team. This role provides significant opportunities for career advancement within a rapidly growing company.

• highly competitive salary
• performance-based bonuses
• health insurance
• paid time off
• professional development opportunities
• industry conferences
• online courses
• leadership training programs