Gerente de Marca de Cosméticos

Placements24; Región Centro; Hybrid; MXN 700,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Travel opportunities

Relocation assistance

Training conferences

Job summary

Placements24 in Guadalajara, Jalisco, seeks a visionary Gerente de Marca de Cosméticos to define brand strategy and drive growth for our cosmetic lines. The role blends local market adaptation with global brand standards in a hybrid office setting.

The ideal candidate will have 6+ years in brand management within beauty or luxury goods, strong analytical and leadership skills, and fluency in Spanish and English. This is a high-impact role with cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA or relevant Master's degree is a significant advantage.
• Minimum 6 years in brand management, preferably cosmetics or luxury goods.
• Fluency in Spanish and English.

Responsibilities

• Develop and execute comprehensive brand strategies to enhance market position and consumer engagement.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Oversee marketing plans, advertising campaigns, and promotional activities.
• Manage product lifecycle from concept to launch and post-launch analysis.
• Collaborate with Sales, R&D, and Supply Chain to ensure successful launches.
• Monitor brand performance metrics including sales and profitability.
• Establish and maintain relationships with retailers, distributors, and agencies.
• Ensure brand consistency across packaging, materials, and digital platforms.
• Manage the brand budget to optimize resource allocation.
• Stay informed about global beauty trends and new technologies.

Skills

Brand management

Market research

Strategic planning

Budget management

Leadership

Communication

Bilingual — Spanish/English

Cross-functional collaboration

Education

Bachelor's in Marketing or related field

MBA or related Master's degree (advantage)

Job description

About the Role

Our client, a prestigious international cosmetics company, is looking for a visionary Gerente de Marca de Cosméticos to lead brand strategy and development in the vibrant market of Guadalajara, Jalisco . This role is integral to driving brand growth, market share, and profitability for our cosmetic lines. The ideal candidate will possess a deep understanding of the beauty industry, exceptional strategic planning abilities, and a proven track record in brand management. You will be responsible for defining brand positioning, developing marketing campaigns, and overseeing product launches to ensure alignment with global brand standards while adapting to local market nuances.

This position operates on a Hybrid model, allowing for a balance between collaborative team sessions in our Guadalajara office and focused independent work. You will work closely with sales, marketing, product development, and R&D teams to bring innovative cosmetic products to market and elevate our brand presence.

Key Responsibilities

• Develop and execute comprehensive brand strategies to enhance market position and consumer engagement.
• Conduct market research and competitive analysis to identify trends and opportunities within the cosmetics sector.
• Oversee the creation and implementation of marketing plans, advertising campaigns, and promotional activities.
• Manage product lifecycle, from concept and development to launch and post-launch analysis.
• Collaborate with cross-functional teams (Sales, R&D, Supply Chain) to ensure successful product launches and brand execution.
• Monitor brand performance metrics, including sales, market share, and profitability, and take corrective actions as needed.
• Build and maintain strong relationships with key stakeholders, including retailers, distributors, and agencies.
• Ensure brand consistency across all touchpoints, including packaging, marketing materials, and digital platforms.
• Manage the brand budget effectively, optimizing resource allocation for maximum impact.
• Stay informed about new technologies, ingredients, and consumer trends in the global beauty market.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• An MBA or relevant Master's degree is a significant advantage.
• Minimum of 6 years of experience in brand management, preferably within the beauty, cosmetics, or luxury goods industry.
• Proven success in developing and executing brand strategies that drive growth.
• Strong understanding of the Mexican beauty market and consumer behavior.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in managing marketing budgets and working with external agencies.
• Proficiency in market research methodologies and data analysis.
• Ability to lead and inspire cross-functional teams.
• Fluency in Spanish and English is required.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health, dental, and life insurance coverage.
• Opportunities for international travel and professional development.
• Retirement savings plan and other social security benefits.
• Generous employee discount on company products.
• Dynamic work environment with opportunities for innovation.
• Potential for career advancement within a leading global company.
• Relocation assistance may be available for qualified candidates.
• Access to ongoing training and industry conferences.

Be part of shaping the future of beauty in Mexico.