Regional Manager, CA&E Product Strategy

Mastercard Inc.; Ciudad de México; On-site; MXN 1,800,000 - 3,000,000; Full time

Job summary

Mastercard Inc. is seeking a Manager – Consumer Acquisition and Engagement – Divisional Product to lead the CA&E product strategy for North LAC from Mexico City.

You will oversee go-to-market execution, collaborate with cross-functional teams, and drive initiatives that acquire, engage, and retain customers using personalized marketing solutions. The role requires proven experience in product leadership, market analysis, and growth-oriented strategies in dynamic markets.

Qualifications

• Experience launching and scaling products in dynamic markets.
• Strong business acumen with customer-centric solutions.
• Proven leadership influencing high performance teams.
• Loyalty & Digital Marketing skills with personalization knowledge.

Responsibilities

• Drive growth across North LAC with GTM strategy.
• Analyze market trends to position Mastercard offerings.
• Create sales tools, trainings and resources for stakeholders.
• Tailor product narratives for diverse markets.
• Support client RFPs and commercial proposals.
• Develop scalable go-to-market strategies.

Skills

Product management

Leadership

Digital marketing

Personalization

Job description

Mastercard Inc. is seeking a Manager – Consumer Acquisition and Engagement – Divisional Product to lead the CA&E product strategy for North LAC from Mexico City.

You will oversee go-to-market execution, collaborate with cross-functional teams, and drive initiatives that acquire, engage, and retain customers using personalized marketing solutions. The role requires proven experience in product leadership, market analysis, and growth-oriented strategies in dynamic markets.