Director, Consumer Acquisition & Engagement Products

Mastercard; Ciudad de México; Presencial; MXN 1.500.000 - 2.200.000; Jornada completa

Descripción de la vacante

Mastercard’s Services organization seeks a Director – Consumer Acquisition & Engagement, Product, for North LAC to drive go-to-market growth of loyalty solutions and consumer engagement offerings. You will align regional strategy with global product roadmaps and enable sales teams with scalable commercialization programs.

The role requires a decade+ of experience in product marketing and a strong ability to influence cross-functional teams across international markets.

Formación

• 10+ years’ experience in product marketing, media, marketing strategy, or related roles.
• Strong track record driving growth in complex international markets.
• Experience leading cross-functional initiatives and influencing senior stakeholders.

Responsabilidades

• Drive regional growth by leading CA&E solutions commercialization across North LAC, focusing on Marketing, Personalization, and data-driven engagement.
• Define and execute differentiated go-to-market strategies aligned with market maturity and regional opportunities.
• Act as regional expert on media, digital marketing, and customer engagement trends, including planning and measurement.
• Develop compelling product narratives and sales enablement materials for different customer segments.
• Partner with Sales, Account Management, and Product to support client engagements and proposals.
• Lead scalable regional campaigns, thought leadership, training, and tools to accelerate pipeline.

Conocimientos

Product marketing

Marketing strategy

Leadership

Cross-functional collaboration

Executive communication

Descripción del empleo

Mastercard’s Services organization seeks a Director – Consumer Acquisition & Engagement, Product, for North LAC to drive go-to-market growth of loyalty solutions and consumer engagement offerings. You will align regional strategy with global product roadmaps and enable sales teams with scalable commercialization programs.

The role requires a decade+ of experience in product marketing and a strong ability to influence cross-functional teams across international markets.