LATAM Modern Trade and Customer Strategy Leader

Coca Cola; Monterrey; In loco; MXN 3.000.000 - 6.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Relocation assistance

Descrizione del lavoro

Coca Cola in Monterrey seeks a Senior Director of Modern Trade and Customer Strategy for LATAM to lead the regional agenda and scale Modern Trade as a profitable growth engine. You will align KO, bottlers, hubs, key customers, and cross-functional partners around a common strategy.

The role translates LATAM priorities into actionable channel playbooks, multi-year customer plans, category management capabilities, performance-based investment models, and execution standards that scale across

Competenze

• Senior leadership experience in modern trade, customer strategy, commercial planning, RGM, category management, or related commercial functions.
• Strong analytical capability to translate data, shopper insights, and customer performance into actionable strategies.
• Proven ability to influence senior stakeholders, align the system, and drive profitable growth across markets and bottling partners.
• Excellent communication, relationship-building, and storytelling skills with internal and external senior audiences.
• Experience using digital tools, customer insights, and capability programs to strengthen execution and decision making.

Mansioni

• Define and deploy the LATAM Modern Trade strategy, aligning channel ambition, priority formats, growth platforms, and profitability objectives across markets and bottlers.
• Build integrated commercial plans that connect shopper insights, customer needs, brand strategy, portfolio, RGM, service models, and execution standards.
• Lead customer strategy and value creation frameworks for priority accounts, enabling stronger JBPs, segmentation, scorecards, and partnership models.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce, Capabilities, and bottling partners.
• Codify and scale best practices across LATAM through hubs, franchise teams, bottlers, customer teams, and capability experts.
• Use data-led insights to size opportunities, prioritize initiatives, build business cases, track value creation, and improve decision-making routines.

Conoscenze

Senior leadership in modern trade

Customer strategy

Commercial planning

RGM

Category management

Descrizione del lavoro

Coca Cola in Monterrey seeks a Senior Director of Modern Trade and Customer Strategy for LATAM to lead the regional agenda and scale Modern Trade as a profitable growth engine. You will align KO, bottlers, hubs, key customers, and cross-functional partners around a common strategy.

The role translates LATAM priorities into actionable channel playbooks, multi-year customer plans, category management capabilities, performance-based investment models, and execution standards that scale across