Product Marketing Coordinator: Launch & GTM Strategy

Confidential; Estado de México; Presencial; MXN 900.000 - 1.400.000; Jornada completa

Descripción de la vacante

Confidential is looking for a Product Marketing Coordinator in Mexico to lead product portfolio management, pricing strategy, new product launches, and Go-to-Market initiatives. The role collaborates with Sales, Marketing, Finance, Supply Chain, Quality, and global teams to drive growth.

You will manage profitability, lifecycle, and positioning while coordinating with international stakeholders, including teams in Asia.

Formación

• 10+ years of experience in Product Marketing, Product Management, Portfolio Management, or similar roles.
• Bachelor's degree in one of the listed fields.
• Advanced English with frequent interaction with international teams.
• Experience in product launches, pricing, portfolio management, and Go-to-Market strategy.

Responsabilidades

• Manage the product portfolio, including pricing, profitability, positioning, and lifecycle management.
• Lead new product launches through structured Q-Gate / Stage-Gate processes.
• Develop Go-to-Market strategies and Phase-In / Phase-Out plans.
• Analyze market trends, competitors, and customer insights to identify growth opportunities.
• Coordinate product certification and regulatory compliance processes.
• Manage sales forecasting for new launches and support product availability with Supply Chain.
• Partner with Marketing on product communication, catalogs, digital content, and POS materials.
• Provide technical training and product expertise to the commercial team.
• Collaborate with international stakeholders, particularly teams based in Asia.

Conocimientos

Advanced English

Go-to-Market strategy

Product launches

Pricing strategy

Educación

Bachelor's degree in Industrial, Electrical, or Mechanical Engineering, Business Administration

Herramientas

SAP

Excel

Power BI

Descripción del empleo

Confidential is looking for a Product Marketing Coordinator in Mexico to lead product portfolio management, pricing strategy, new product launches, and Go-to-Market initiatives. The role collaborates with Sales, Marketing, Finance, Supply Chain, Quality, and global teams to drive growth.

You will manage profitability, lifecycle, and positioning while coordinating with international stakeholders, including teams in Asia.