Regional GTM & Product Marketing Specialist

Dahua Technology México; Ciudad de México; Presencial; MXN 420.000 - 720.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary (100% IMSS & taxable)

Performance Bonus

Law benefits

Major medical Insurance

Life insurance

20 days Christmas Bonus

Special permissions (marriage, birth,/

Descripción de la vacante

Dahua Technology México is seeking a Product Marketing Coordinator to translate product and business strategies into regional GTM plans, campaigns, training programs, and customer engagement initiatives. You will partner with Product, Channel, Training, and cross-functional teams to strengthen positioning, accelerate market adoption, and drive business growth.

You will develop GTM strategies, lead launches and events, deliver training, and manage marketing materials while monitoring KPIs and

Formación

• Bachelor’s degree in Marketing, Business Administration, Communications, Engineering or related field.
• At least 4 years of professional experience in marketing, product marketing or GTM strategy.
• At least 2 years of proven experience developing GTM strategies with measurable results.
• Experience in the technology industry is required.
• Experience in B2B/B2C electronics, smart devices, IT or security tech is preferred.
• Strong ownership, accountability and ability to drive projects end-to-end.
• Proven leadership and ability to coordinate cross-functional stakeholders; advanced English.

Responsabilidades

• Develop and execute regional GTM strategies to launch and position products.
• Collaborate with Product, Sales, Channels, and Marketing for successful launches.
• Analyze market trends, customer needs, and competition to identify opportunities.
• Plan and lead product launches, campaigns, events, roadshows, and demos.
• Design and deliver product training for customers, partners, and installers.
• Create marketing materials, sales tools, and communications content.
• Oversee product messaging across digital, retail, and partner channels.
• Monitor KPIs like engagement, leads, adoption, and pipeline contribution.
• Lead cross-functional projects, coordinate teams and external partners.
• Support and guide the product marketing team toward continuous improvement.

Conocimientos

GTM strategy

Product marketing

Cross-functional collaboration

Project management

Leadership

Ownership

Advanced English

Educación

Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, Technology, or related field

Descripción del empleo

Dahua Technology México is seeking a Product Marketing Coordinator to translate product and business strategies into regional GTM plans, campaigns, training programs, and customer engagement initiatives. You will partner with Product, Channel, Training, and cross-functional teams to strengthen positioning, accelerate market adoption, and drive business growth.

You will develop GTM strategies, lead launches and events, deliver training, and manage marketing materials while monitoring KPIs and