Personalization & Analytics Engineer — Flexible, High-Impact

AgileEngine, LLC.; Monterrey; Hybrid; MXN 1,204,000 - 1,891,000; Full time

Benefits offered by this job

Professional growth

Competitive USD compensation

Projects with Fortune 500 clients

Flextime and hybrid work

Job summary

AgileEngine in Monterrey, MX is seeking a Personalization & Analytics Engineer to lead web analytics implementation, A/B testing, and campaigns using Adobe Target and Launch. You will design data layers, configure data connections in CJA or Omniture, and ensure accurate cross‑channel reporting while collaborating with marketing and UX teams.

This role emphasizes QA, data validation, and thorough documentation of tag management, data layers, and active Target campaigns, with flextime and

Qualifications

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and meticulous QA/data validation.

Responsibilities

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.
• Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Skills

Web analytics

Adobe Target

Tag management

Launch (Data Collection)

CJA/Omniture

Data layers

QA/data validation

Tools

Adobe Target

Launch

Adobe Launch

Adobe Analytics

CJA

Job description

AgileEngine in Monterrey, MX is seeking a Personalization & Analytics Engineer to lead web analytics implementation, A/B testing, and campaigns using Adobe Target and Launch. You will design data layers, configure data connections in CJA or Omniture, and ensure accurate cross‑channel reporting while collaborating with marketing and UX teams.

This role emphasizes QA, data validation, and thorough documentation of tag management, data layers, and active Target campaigns, with flextime and