Líder de Performance Marketing – E‑commerce (Hybrid, Monterrey)

Equipo 123GO; Monterrey; Hybrid; MXN 335,000 - 580,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health benefits

Professional growth opportunities

Paid time off

Job summary

Equipo 123GO in Monterrey, Mexico, is seeking an E-commerce Specialist focused on performance marketing to drive online sales, optimize CAC, and maximize ROAS across Google Ads, Facebook/Instagram, and affiliate channels. The role blends data analysis with creative strategy in a hybrid setup.

You will run data-driven campaigns, perform A/B testing, monitor KPIs like CPA, ROAS, and LTV, and collaborate with content teams to improve landing pages and conversions, reporting findings to stakeholders.

Qualifications

• Proven experience in E-commerce or Performance Marketing focused on online sales growth.
• Experience managing paid campaigns with significant budgets across multiple platforms.
• Strong analytical skills using web analytics tools and ad dashboards.
• Experience with A/B testing and conversion rate optimization techniques.
• Understanding of e-commerce platforms and customer journeys.
• Excellent communication and presentation skills.

Responsibilities

• Develop data-driven performance marketing strategies to drive e-commerce sales and CAC optimization.
• Plan, execute, and optimize paid advertising campaigns across Google, Facebook/Instagram, and affiliate channels.
• Monitor KPIs: CPA, ROAS, conversion rate, LTV; provide actionable insights.
• Conduct A/B tests on creatives, landing pages, and targeting to improve performance.
• Collaborate with content and design teams to create compelling ad copy and visuals.
• Analyze website traffic and user behavior to identify conversion opportunities.
• Manage affiliate programs and identify potential partners.
• Prepare regular performance reports and present findings to stakeholders.
• Ensure alignment between marketing efforts and business goals.

Skills

Data-driven

A/B testing

CRO

Cross-platform ads

Analytical thinking

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads

Instagram Ads

Job description

Equipo 123GO in Monterrey, Mexico, is seeking an E-commerce Specialist focused on performance marketing to drive online sales, optimize CAC, and maximize ROAS across Google Ads, Facebook/Instagram, and affiliate channels. The role blends data analysis with creative strategy in a hybrid setup.

You will run data-driven campaigns, perform A/B testing, monitor KPIs like CPA, ROAS, and LTV, and collaborate with content teams to improve landing pages and conversions, reporting findings to stakeholders.