Banamex - Analista De Adobe Target - Portal Web

09516 Banco Nacional De Mexico, S.A., Integrante Del Grupo Financiero Banamex

Xico

Sur place

MXN 350 000 - 520 000

Plein temps

Il y a 9 jours

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Résumé du poste

Banco Nacional De Mexico, S.A., Integrante Del Grupo Financiero Banamex is seeking a Digital Content Intmd Analyst to join the marketing team. This role combines content marketing, editing and data analysis to support performance KPIs.

You will collaborate with internal partners, manage content calendars, run optimization, and ensure privacy and governance standards while delivering actionable insights to improve traffic and engagement.

Qualifications

2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships.
Bachelor's degree or equivalent experience required.

Responsabilités

Work with internal content partners to ensure content is serving business objectives and meeting KPIs.
Create content and oversee the content calendar for topics and editing.
Support paid/owned/earned content amplification and distribution.
Ensure compliance with business, legal and compliance review of content and imagery.
Provide recommendations with agency partners to ensure content is engaging, accurate and optimized for search.
Track analytics and optimize content to meet traffic and engagement KPIs.
Collaborate cross-functionally to build a media plan with agency partners.
Develop partnerships with internal stakeholders to optimize content and distribution.
Support consumer strategy and pilots, sharing learnings with global teams.

Connaissances

Content marketing

Content writing

Editing

Formation

Bachelor's degree or equivalent

Outils

Adobe Target

Adobe Analytics

AAM

Description du poste

The Digital Content Intmd Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities

Work with internal content partners to ensure content is serving business objectives and meeting key perfomance indicators (KPIs)
Create content and provide oversight of the content calendar for those topics and editing of content.
Support relevant paid/owned/earned content amplification opportunities and content distribution
Ensure compliance with business, legal and compliance review of content and imagery
Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
Track analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution
Collaborate to build a media plan with agency partners to strategically distribute content to target audiences
Support consumer strategy and pilots, as assigned, working to partner and share learnings with global teams
Utilize paid channels including social media and syndication partners that effectively align with content topics
Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content
Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content
Manage retargeting strategy to reach existing Citi customers
Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment
Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience
Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships

Education

Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Descripción de puesto adicional

Descripción del Rol

El Analista de Adobe Target es responsable de operar, ejecutar y analizar pruebas y personalizaciones en el sitio web utilizando Adobe Target, con el objetivo de incrementar la conversión, optimizar la experiencia del usuario y maximizar los resultados de negocio. Trabaja en estrecha colaboración con el Especialista en Adobe Audience Manager para integrar audiencias, segmentar usuarios y aplicar estrategias de targeting dinámico.

Responsabilidades

Configurar, ejecutar y monitorear A/B Tests, multivariantes (MVT) y personalizaciones dentro de Adobe Target.
Asegurar la correcta integración con Adobe Analytics, AAM y Launch para la recolección y trazabilidad de datos.
Coordinar con los equipos de desarrollo para la inserción de mboxes, parámetros y scripts necesarios para las experiencias.
Colaborar con el especialista de Adobe Audience Manager en la creación y validación de segmentos de audiencia utilizados en las experiencias de Target.
Implementar experiencias diferenciadas por comportamiento, dispositivo, canal o datos demográficos.
Validar la calidad y activación de datos provenientes de AAM o fuentes externas.
Analizar los resultados de las pruebas y personalizaciones (CTR, lift, convertion rate, revenue per visit, otras).
Elaborar reportes ejecutivos y recomendaciones de optimización continua, basadas en resultados estadísticamente significativos.
Colaborar con equipos de CRO, UX y marketing digital para identificar nuevas oportunidades de prueba.
Mantener actualizado el catálogo de pruebas activas y finalizadas.
Documentar la metodología, configuración, hipótesis, resultados y aprendizajes clave.
Garantizar el cumplimiento de estándares de privacidad y gobernanza de datos.

Formación Académica | Conocimientos Técnicos | Experiencia Laboral

De 2 a 3 años de experiencia en análisis digital, optimización o personalización wen.
Licenciatura o ingeniería en Marketing Digital, Sistemas, Analítica, Ciencias de datos o afines | Título profesional requerido.
Experiencia directa en Adobe Target (obligatoria) y conocimiento de su integración con Adobe Analytics y AAM.
Conocimientos deseables en HTML, CSS y JavaScript para interpretar o ajustar experiencias.
Implementación de Adobe Target (A/B, MVT, Recommendations, VEC y Form-based).
Adobe Audience Manager y Adobe Analytics para integraciones de datos.
Excel, Power BI o Adobe Workspace para análisis de datos.
Conocimiento básico de estadística aplicada a pruebas A/B.

Habilidades de Liderazgo