Personalization & Analytics Engineer (Adobe Target & CJA)

Agileengine; Santiago de Querétaro; Híbrido; MXN 900.000 - 1.100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

Competitive compensation

A selection of exciting projects

Flextime

Descripción de la vacante

AgileEngine is seeking a web analytics professional to lead testing and personalization campaigns using Adobe Target and manage enterprise tagging with Adobe Launch or Google Tag Manager.

You will implement data layers, configure CJA data views, and collaborate with marketing/UX to evaluate experimentation feasibility, while maintaining thorough documentation of the tag architecture and campaigns.

Formación

• 3+ years in web analytics implementation and digital optimization.
• Hands-on experience with Adobe Target and its components.
• Experience with Adobe Launch and data collection.
• Experience with CJA or Adobe Analytics (Omniture).
• Strong understanding of digital data layers and event tracking.
• Excellent QA and data validation skills.

Responsabilidades

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Launch or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within CJA for cross-channel reporting.
• Collaborate with marketing and UX teams to assess the feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Conocimientos

Web analytics

Adobe Target

Tag management

Adobe Analytics

Data validation

QA

Herramientas

Adobe Launch

CJA

Adobe Analytics (Omniture)

Descripción del empleo

AgileEngine is seeking a web analytics professional to lead testing and personalization campaigns using Adobe Target and manage enterprise tagging with Adobe Launch or Google Tag Manager.

You will implement data layers, configure CJA data views, and collaborate with marketing/UX to evaluate experimentation feasibility, while maintaining thorough documentation of the tag architecture and campaigns.