Personalization & Analytics Engineer Id89739

Agileengine; Santiago de Querétaro; Híbrido; MXN 900.000 - 1.100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

Competitive compensation

A selection of exciting projects

Flextime

Descripción de la vacante

AgileEngine is seeking a web analytics professional to lead testing and personalization campaigns using Adobe Target and manage enterprise tagging with Adobe Launch or Google Tag Manager.

You will implement data layers, configure CJA data views, and collaborate with marketing/UX to evaluate experimentation feasibility, while maintaining thorough documentation of the tag architecture and campaigns.

Formación

• 3+ years in web analytics implementation and digital optimization.
• Hands-on experience with Adobe Target and its components.
• Experience with Adobe Launch and data collection.
• Experience with CJA or Adobe Analytics (Omniture).
• Strong understanding of digital data layers and event tracking.
• Excellent QA and data validation skills.

Responsabilidades

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Launch or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within CJA for cross-channel reporting.
• Collaborate with marketing and UX teams to assess the feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Conocimientos

Web analytics

Adobe Target

Tag management

Adobe Analytics

Data validation

QA

Herramientas

Adobe Launch

CJA

Adobe Analytics (Omniture)

Descripción del empleo

AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries. We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.

WHY JOIN US

If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you!

ABOUT THE ROLE

WHAT YOU WILL DO

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (formerly Adobe Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.
• Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

MUST HAVES

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.

NICE TO HAVES

• Familiarity with Single Page Application (SPA) tracking and modern JS frameworks (React, Angular, Vue).
• Experience integrating Adobe Target with Adobe Analytics (A4T).
• Understanding of the broader Adobe Experience Platform (AEP), RTCDP, or Edge Network implementations.
• Experience with Server-Side tagging or edge computing setups.

PERKS AND BENEFITS

• Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
• Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
• A selection of exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
• Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office – whatever makes you the happiest and most productive.