Personalization & Analytics Engineer: A/B Testing & Tagging

Agileengine; Xico; Híbrido; MXN 1.547.000 - 2.063.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

Competitive USD-based compensation

A selection of exciting projects

Flextime

Descripción de la vacante

AgileEngine is seeking an experienced web analytics specialist to lead the technical development, QA, and deployment of experiments and personalization campaigns using Adobe Target. You will own and manage the enterprise web tagging architecture (Launch or GTM), implement data layers, and ensure accurate cross‑channel reporting with Customer Journey Analytics.

You will work closely with marketing and UX to validate feasibility and maintain comprehensive documentation of tag management, data

Formación

• 3+ years of hands-on web analytics implementation and digital optimization.
• Experience building and deploying tests in Adobe Target (VEC, Form-based experiences).
• Hands-on experience with Tag Management Systems, especially Adobe Launch.
• Experience configuring data within Customer Journey Analytics (CJA) or Omniture.
• Strong understanding of digital data layers and event tracking.
• Excellent problem-solving and QA/data validation skills.

Responsabilidades

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Launch or GTM.
• Implement data layers and configure rules to ensure accurate behavioral tracking across web and mobile.
• Configure data connections and Data Views within CJA for cross-channel reporting.
• Collaborate with marketing and UX teams to assess the feasibility of experimentation strategies.
• Maintain documentation of tag management architecture, data layers, and active Target campaigns.

Conocimientos

Web analytics

QA & data validation

Problem solving

Collaboration

Herramientas

Adobe Target

Launch (Data Collection)

Customer Journey Analytics

Descripción del empleo

AgileEngine is seeking an experienced web analytics specialist to lead the technical development, QA, and deployment of experiments and personalization campaigns using Adobe Target. You will own and manage the enterprise web tagging architecture (Launch or GTM), implement data layers, and ensure accurate cross‑channel reporting with Customer Journey Analytics.

You will work closely with marketing and UX to validate feasibility and maintain comprehensive documentation of tag management, data