Personalization & Analytics Engineer — Adobe Target & AEP

Agileengine; Rosarito; Híbrido; MXN 1.547.000 - 2.063.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

Competitive compensation

Exciting projects

Flextime

Descripción de la vacante

AgileEngine is an Inc. 5000 company delivering software for Fortune 500 brands and startups across industries. The team seeks an analytics-focused engineer to lead A/B testing, web tagging, and data layer implementation using Adobe Target and Launch.

You will collaborate with marketing and UX to validate experimentation strategies, maintain tagging architecture, and ensure accurate cross-channel reporting via CJA. Hybrid work options and USD-based compensation are offered.

Formación

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.

Responsabilidades

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable cross-channel reporting for the analytics team.
• Work collaboratively with marketing and UX teams to assess the feasibility of experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Conocimientos

Web analytics

Adobe Target

Launch / AEP Data Collection

CJA / Omniture

Data layers

QA & data validation

SPA tracking

Herramientas

Adobe Target

Launch (AEP Data Collection)

Google Tag Manager

Descripción del empleo

AgileEngine is an Inc. 5000 company delivering software for Fortune 500 brands and startups across industries. The team seeks an analytics-focused engineer to lead A/B testing, web tagging, and data layer implementation using Adobe Target and Launch.

You will collaborate with marketing and UX to validate experimentation strategies, maintain tagging architecture, and ensure accurate cross-channel reporting via CJA. Hybrid work options and USD-based compensation are offered.