Performance Marketing Specialist (Remote, Mexico City)

Blacksmith Agency; Ciudad de México; Hybrid; MXN 1,306,000 - 2,052,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a diverse book of B2B and growing-brand clients. You’ll set targeting, allocate budgets and shape the narrative during client conversations.

You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, build 90‑day roadmaps, test creatives, and report on ROAS, CPA and pipeline growth with a data-driven voice on calls with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvements.
• Experience juggling multiple clients in an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for B2B and growing-brand clients.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking and attribution using GA4, GTM and platform pixels.
• Develop 90‑day and quarterly roadmaps; explain numbers on calls.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Agency experience

Live calls

Tools

GA4

Tag Manager

Microsoft Ads

Job description

Blacksmith Agency

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.