Paid Social Implementation Lead

Bumeran; Estado de México; On-site; MXN 480,000 - 640,000; Full time

Job summary

Smartly is seeking a Paid Social Manager to lead the implementation of campaigns across Meta, TikTok, Google, Pinterest, and more. This hands-on, customer-facing role collaborates with advertisers to deploy scalable paid media programs and maximize value from our platform.

You will build campaign structures, audiences, feeds, catalogs, and automation workflows, own QA and launch readiness, and troubleshoot issues with cross‑functional teams.

Qualifications

• 3+ years of experience in paid social or similar role.
• Hands-on experience building and managing campaigns on major platforms (Meta, TikTok, Google, etc.).
• Strong ability to configure campaigns, audiences, feeds, catalogs, and automation workflows.
• Proven ability to translate client requirements into actionable plans and training.

Responsibilities

• Lead the implementation of paid media campaigns and workflows across major platforms.
• Build and configure campaign structures, audiences, feeds, catalogs, and automation workflows.
• Translate customer requirements into clear implementation plans, launch timelines, and scalable processes.
• Troubleshoot technical and operational challenges with cross‑functional teams.
• Identify opportunities to improve customer workflows through automation and templates.
• Lead customer enablement through training, workshops, and coaching.
• Analyze campaign performance and provide actionable recommendations.
• Lead customer meetings and reviews, surfacing product/workflow needs.

Skills

Paid social

Digital advertising

Campaign management

Customer enablement

Job description

Smartly is seeking a Paid Social Manager to lead the implementation of campaigns across Meta, TikTok, Google, Pinterest, and more. This hands-on, customer-facing role collaborates with advertisers to deploy scalable paid media programs and maximize value from our platform.

You will build campaign structures, audiences, feeds, catalogs, and automation workflows, own QA and launch readiness, and troubleshoot issues with cross‑functional teams.