Paid Media Implementation Lead

Smartly; Ciudad de México; Hybrid; MXN 1,130,000 - 1,695,000; Full time

Benefits offered by this job

Healthcare packages

Family leave

Equity options

Performance-based rewards

Career development opportunities

Job summary

Smartly is seeking a hands-on Smart Services Manager to lead paid media campaign implementations, build scalable workflows, and enable advertisers to maximize value from our platform. You will work with major advertisers, coordinate across Product, Support, and Consulting teams, and drive adoption of Smartly capabilities.

The role emphasizes QA, training, and ongoing optimization, with a focus on helping customers become more self-sufficient while delivering measurable performance improvements.

Qualifications

• Strong hands-on digital advertising experience, particularly in paid social, with direct experience building and managing campaigns on Meta, TikTok, Pinterest, Google, Snapchat, or similar.
• Experience with programmatic advertising or Amazon DSP is a plus.
• Technical curiosity and confidence working with feeds, audiences, catalogs, tracking, reporting, campaign structures, and automation.
• A methodical approach to troubleshooting complex platform and workflow issues, with strong QA and implementation accuracy.
• Strong customer-facing communication skills and the ability to explain technical concepts clearly through training, coaching, and day-to-day collaboration.
• Confidence analyzing campaign performance and translating data into practical recommendations across media strategy, testing, targeting, creative, and optimization.
• Strong organization and prioritization skills, with the ability to manage multiple customers, launches, and workstreams in parallel.
• Strong written and verbal communication skills in English.

Responsibilities

• Lead the implementation of paid media campaigns and workflows across major digital advertising platforms, including Meta, TikTok, Pinterest, Google, Snapchat, Reddit, Amazon DSP, and others.
• Build and configure campaign structures, audiences, feeds, catalogs, creative setups, reporting views, and automation workflows in Smartly.
• Translate customer requirements into clear implementation plans, launch timelines, and scalable operating processes, owning QA and launch readiness across campaign builds and technical setups.
• Troubleshoot technical and operational challenges, partnering with Product, Support, Technical Consulting, and other Smartly teams when deeper expertise is needed.
• Identify opportunities to improve customer workflows through automation, templates, feeds, reporting, and other Smartly capabilities.
• Lead customer enablement through training, workshops, documentation, office hours, and hands-on coaching, helping customers become increasingly self-sufficient.
• Analyze campaign performance and provide actionable recommendations across strategy, testing, targeting, creative, and optimization.
• Lead customer meetings, implementation reviews, and performance discussions while partnering cross-functionally to solve challenges and surface recurring product and workflow needs.

Job description

Smartly is seeking a hands-on Smart Services Manager to lead paid media campaign implementations, build scalable workflows, and enable advertisers to maximize value from our platform. You will work with major advertisers, coordinate across Product, Support, and Consulting teams, and drive adoption of Smartly capabilities.

The role emphasizes QA, training, and ongoing optimization, with a focus on helping customers become more self-sufficient while delivering measurable performance improvements.