Paid Media Implementation Lead

Smartly.io; Ciudad de México; Hybrid; MXN 900,000 - 1,100,000; Full time

Benefits offered by this job

Healthcare packages

Hybrid work model

Work abroad up to 30 days annually

Job summary

Smartly is seeking a hands-on Smart Services Manager to lead the implementation of paid media campaigns and workflows for major advertisers. You will configure campaigns, feeds, catalogs, and automation while translating customer needs into scalable plans and ensuring QA and launch readiness.

You will partner with Product, Support, and other teams to troubleshoot challenges, identify workflow improvements, and coach customers toward greater self-sufficiency, with a focus on performance

Qualifications

• Strong hands-on digital advertising experience, particularly in paid social.
• Technical curiosity with feeds, audiences, catalogs, tracking, reporting, and automation.
• A methodical approach to troubleshooting complex platform and workflow issues with QA and implementation accuracy.
• Strong customer-facing communication skills and the ability to explain technical concepts clearly through training, coaching, and day-to-day collaboration.
• Confidence analyzing campaign performance and translating data into practical recommendations across media strategy, testing, targeting, creative, and optimization.
• Strong organization and prioritization skills to manage multiple customers, launches, and workstreams in parallel.
• Strong written and verbal communication skills in English.

Responsibilities

• Lead the implementation of paid media campaigns and workflows across major digital advertising platforms.
• Build and configure campaign structures, audiences, feeds, catalogs, creative setups, reporting views, and automation workflows in Smartly.
• Translate customer requirements into implementation plans, launch timelines, and scalable operating processes, owning QA and launch readiness across campaign builds and technical setups.
• Troubleshoot technical and operational challenges, partnering with Product, Support, Technical Consulting, and other Smartly teams when deeper expertise is needed.
• Identify opportunities to improve customer workflows through automation, templates, feeds, reporting, and other Smartly capabilities.
• Lead customer enablement through training, workshops, documentation, office hours, and hands-on coaching, helping customers become increasingly self-sufficient.
• Analyze campaign performance and provide actionable recommendations across strategy, testing, targeting, creative, and optimization.
• Lead customer meetings, implementation reviews, and performance discussions while partnering cross-functionally to solve challenges.

Skills

Paid social campaign management

Digital advertising experience

Technical troubleshooting

Customer-facing communication

Data-driven recommendations

English communication

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

Google Ads

Amazon DSP

Job description

Smartly is seeking a hands-on Smart Services Manager to lead the implementation of paid media campaigns and workflows for major advertisers. You will configure campaigns, feeds, catalogs, and automation while translating customer needs into scalable plans and ensuring QA and launch readiness.

You will partner with Product, Support, and other teams to troubleshoot challenges, identify workflow improvements, and coach customers toward greater self-sufficiency, with a focus on performance