Oncology Marketing Value Lead - Launch & Access

Roche

Ciudad de México

On-site

MXN 900,000 - 1,500,000

Full time

4 days ago

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Job summary

Roche seeks an accomplished Marketing Value Manager to lead our oncology portfolio in Mexico. You will define go-to-market strategies, drive high-velocity launches, and coordinate with clinical, access, and field teams to maximize patient impact.

A strong track record in oncology marketing and financial acumen is essential. You will shape the narrative, optimize resources, and build key partnerships with KOLs and medical societies to strengthen market position and access strategies across

Qualifications

4–6+ years in high-specialty oncology marketing.
Deep knowledge of the Mexican healthcare market.
University degree in Marketing, Economics, Engineering, or related field.
Proficiency in financial modeling, demand forecasting, and digital tools.

Responsibilities

Define the portfolio strategy with 360-degree Go-to-Market plans for high-velocity launches.
Own the creative and scientific narrative to differentiate the portfolio.
Optimize resources by managing the investment budget and tools.
Build and maintain relationships with KOLs and Medical Societies.
Empower field teams with strategic account plans and training.
Lead cross-functional alignment with local and central teams on medical/access activities.
Co-create access plans for private insurers and public institutions.
Oversee OPEX and achieve annual sales targets.
Lead demand planning to align with global production and avoid stock-outs.
Drive medical education through webinars, forums, and preceptorships.