Mexico Video GTM Strategist: Growth & Ad Tech

Servicios Comerciales Amazon Mexico S. De R.L. De C.V.

Xico

Presencial

MXN 1.200.000 - 2.000.000

Jornada completa

Hace 5 días

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Descripción de la vacante

Amazon Advertising seeks a Mexico Video GTM lead to drive the unified go-to-market strategy for video advertising across Prime Video Ads, Live Sports, and Open Internet Video/STV in Mexico. You will partner with WW and local teams to shape positioning, pricing, and packaging while analyzing market dynamics and demand signals.

The role requires deep video expertise, strong analytics, and the ability to influence senior stakeholders across regions and functions.

Formación

5+ years of professional or military experience.
Knowledge of publisher ad tech stacks and/or advertising technology.
6+ years of Go-To-Market, Business Development, Sales, or Consulting experience.
Knowledge of the AdTech industry (e.g., Ad Servers, SSPs, DSPs).
Experience working with and influencing senior level stakeholders.
Experience at a media, entertainment or advertising technology company.
Deep knowledge of the Mexican digital media and advertising landscape.
Strong analytical and quantitative skills with the ability to use data and metrics to build business cases, develop opportunity models and conduct root cause analyses.
Excellent communication skills (written and verbal) in English and Spanish.
Experience building and deploying GTM strategies with emphasis on packaging, positioning and messaging.

Responsabilidades

Own the end-to-end GTM strategy for Amazon’s video advertising offerings in Mexico across Prime Video Ads, Live Sports, and Open Internet Video/STV.
Develop the vision for positioning, pricing, packaging and planning of Amazon’s video advertising solutions, in alignment with WW and local teams.
Maintain a firm grasp of the Mexico video advertising marketplace and competitive landscape to identify, assess and act on emerging opportunities.
Conduct quantitative analysis of demand, including opportunity sizing across traditional demand channels and emerging demand sources specific to Mexico.
Analyse and recommend trade-offs between price, volume and yield-generating strategies.
Identify and provide the right metrics to measure success, providing meaningful feedback to stakeholders through ownership of monthly organizational business reviews.
Effectively communicate the business strategy to all levels of the organization, up to and including SVPs.
Work directly with Mexico Video Sales Specialists (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and local sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
Partner cross-functionally to develop compelling narratives around our video and ad tech advertising solutions and drive sales enablement and demand generation strategies.
Aggregate Mexico Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth across Amazon’s video properties.
Drive growth of Prime Video Ads, Live Sports and Open Internet Video offerings, including business management in support of Video org goals around revenue, product adoption and advertiser maturity advancement.
Produce stack-ranked Mexico sales priorities to influence product requirements, roadmap decisions and trade-offs.
Partner cross-functionally to develop and deliver sales enablement content, tools and training tailored to the Brazil marketplace and sales team needs