Mexico KOL BD

MEXC Group; Ciudad de México; Remote; MXN 360,000 - 720,000; Full time

Job summary

MEXC is seeking a Business Development / KOL Marketing professional to drive partnerships with key influencers in crypto and Web3 from remote locations. You will identify, onboard and manage high-value KOLs, craft campaigns, and work with regional teams to align efforts with corporate goals.

The role requires 1–3 years+ BD or KOL marketing experience in crypto/Web3, strong communication, and a self-driven, remote-ready mindset.

Qualifications

• 1-3 years+ BD or KOL marketing experience in crypto or Web3.
• Experience with KOL platforms and ecosystems in global or regional markets.
• Strong communication, negotiation, and project execution skills.
• Self-driven with ability to work remotely and meet targets.

Responsibilities

• Identify, outreach and onboard high-value KOLs across target markets (crypto, finance and Web3 verticals)
• Negotiate partnership terms, manage contracts and build long-term relationships with KOLs
• Plan and launch KOL marketing campaigns, track performance and optimize ROI
• Collaborate with marketing and regional teams to align KOL campaigns with business goals
• Monitor industry KOL trends and competitor activities to maintain competitive advantage

Skills

KOL Marketing

Business Development

Crypto/Web3

Negotiation

Communication

Campaign Management

Remote Work

Tools

KOL platforms

CRM

Job description

Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. We are committed to building a secure, efficient, and accessible platform for digital asset trading.

MEXC is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens. Our platform provides a comprehensive suite of services including spot trading, derivatives, staking, and other digital asset products designed for both retail and institutional users.

Built on high-performance infrastructure and a user-first philosophy, MEXC delivers fast execution, strong market depth, and a seamless trading experience for global users.

At MEXC, we believe the best platforms are built through constant improvement and open collaboration. We value direct communication, practical thinking, and individuals who take ownership of their ideas. Teams are encouraged to share insights, challenge assumptions, and contribute to how the platform evolves.

As the digital asset industry continues to evolve, we remain focused on innovation, transparency, and global expansion while building a trusted platform for the next generation of financial technology.

Key Responsibilities

• Identify, outreach and onboard high-value KOLs across target markets (crypto, finance and Web3 verticals)
• Negotiate partnership terms, manage contracts and build long-term stable relationships with KOLs
• Plan and launch KOL marketing campaigns, track performance and optimize strategies for better ROI
• Collaborate with marketing and regional teams to align KOL campaigns with business goals
• Monitor industry KOL trends and competitor activities to maintain competitive advantage

Requirements

• 1-3 years+ BD or KOL marketing experience, crypto/CEX/Web3 experience is a strong plus
• Familiar with KOL platforms and ecosystem in global or regional target markets
• Strong communication, negotiation and project execution skills
• Self-driven, able to work remotely and meet performance targets

Why Join Us

At MEXC, we believe people do their best work when they are trusted with real responsibility and given the freedom to grow.

Ownership & Initiative – We encourage individuals to take initiative, lead projects, and contribute ideas that help shape how we build and improve the platform.

Learning Culture – We regularly organize internal training programs, knowledge-sharing sessions, and learning initiatives where team members can both develop new skills and share their expertise with others.

Ideas That Matter – New ideas are welcomed and discussed openly. Team members have a real voice in shaping which proposals move forward, and meaningful contributions are recognized and rewarded.

Room to Grow – As a rapidly expanding global exchange, roles evolve quickly and individuals often have opportunities to expand their scope and take on greater responsibilities.

Global Collaboration – Work with colleagues across different regions and cultures while contributing to a platform used by millions of users worldwide.