Mexico Field Marketing Lead – Demand Generation

Adyen; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Adyen is seeking a Field Marketing Manager for Mexico City to lead demand generation across channels, building a robust pipeline and measuring ROI. You will partner with Sales on commercial strategy and work across LatAm and Global Marketing to scale acquisition.

The role requires 8+ years in marketing, strong data storytelling, and proficiency in English and Spanish, with travel as needed. This is an on-site role based in Mexico City.

Formación

• 8+ years of proven experience in marketing.
• Strong background in demand generation through physical and digital activities.
• Proven analytical mindset and ability to tell a story with data.
• Proven experience delivering creative and successful marketing campaigns to build pipeline generation.
• Ability to travel domestically and internationally.
• Full professional proficiency in English and Spanish.

Responsabilidades

• Design and manage acquisition marketing strategy in Mexico to meet objectives efficiently.
• Set and track pipeline generation goals and ROI in the region.
• Build an integrated acquisition plan from consideration to demand generation, including ads, ABM, events, partnerships, SOW.
• Collaborate with Sales on commercial strategy and cross-functional ABM/pipeline work.
• Optimize ROI and budget to hit targets; improve lead quality and conversions.
• Own budgeting and forecasting for acquisition; track spend, ROI, and CAC.
• Scale LatAm activities with VP Marketing and Global Marketing to predict revenue.

Descripción del empleo

Adyen is seeking a Field Marketing Manager for Mexico City to lead demand generation across channels, building a robust pipeline and measuring ROI. You will partner with Sales on commercial strategy and work across LatAm and Global Marketing to scale acquisition.

The role requires 8+ years in marketing, strong data storytelling, and proficiency in English and Spanish, with travel as needed. This is an on-site role based in Mexico City.