Field Marketing Manager

EngineersOfAI; México; On-site; MXN 1,000,000 - 1,800,000; Full time

Job summary

Adyen is seeking a Field Marketing Manager in Mexico to lead demand generation across events, digital channels, and partnerships, reporting to the VP of Marketing, LatAm. You will drive data-driven acquisition initiatives with strong leadership and cross-functional collaboration to build a robust pipeline and maximize ROI.

The ideal candidate brings 8+ years of marketing experience, a track record in demand generation, and bilingual English/Spanish capabilities, with the ability to travel as

Qualifications

• 8+ years of proven experience in marketing.
• Strong background in demand generation through physical and digital activities.
• Proven analytical mindset with ability to tell a story with data and optimize accordingly.
• Proven experience delivering creative and successful marketing campaigns to build pipeline generation.
• Ability to create and maintain relationships with stakeholders.
• Ability to travel domestically and internationally.
• Strong communicator with proficiency in English and Spanish.

Responsibilities

• Design and manage acquisition marketing strategy in Mexico to meet objectives efficiently.
• Set and track pipeline generation goals and ensure positive ROI in the region.
• Build an integrated acquisition plan across channels including events, digital, ABM, and partnerships.
• Collaborate with Sales on commercial strategy and cross-functional ABM initiatives.
• Optimize ROI and budget, improve lead quality and conversion rates, find new lead-gen methods.
• Own budgeting and forecasting for acquisition, track spend and report ROI and CAC.
• Scale LatAm activities with VP of Marketing and Global Marketing to predict revenue.

Skills

Marketing experience

Demand generation

Data analytics

Campaign management

Stakeholder management

Bilingual English/Spanish

Job description

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Field Marketing Manager

The Field Marketing Manager will manage demand generation efforts in Mexico, and build a robust marketing pipeline across a number of channels, including events, digital and partnerships. This role will report directly to our VP of Marketing, LatAm. The ideal candidate is an effective leader with proven management skills and proven experience leading acquisition efforts. You are data-driven and have a proven ability to develop, track and scale new marketing initiatives across all channels. This is a highly matrixed role collaborating across the LatAm and Global Marketing teams to deliver efficient acquisition strategy and tactics.

What You’ll Do

• Design and manage our acquisition marketing strategy in Mexico to ensure that objectives are met to maximum efficiency.


• Set and track our pipeline generation goals and ensure that we deliver a positive ROI in the region.


• Build a fully integrated acquisition plan, from consideration to demand generation, including advertising, online paid acquisition, events, ABM, Partnership activities & SOW.


• Partner with the Sales Team on our commercial strategy and work cross functionally on ABM and pipeline generation.


• Optimize our ROI and budget to reach our targets. Work on increasing our Lead quality and conversion rate. Find new, innovative ways to increase lead generation.


• Own budgeting and forecasting for acquisition, track budget spent, report in ROI and Cost per Acquisition.


• Work closely with our VP of Marketing and Global Marketing team to scale our LatAm activities, predict revenue and build our acquisition engine.

Who You Are

• 8+ years of proven experience in marketing.


• Strong background in demand generation through physical and digital activities.


• Proven analytical mindset. Ability to tell a story with data, articulate what’s working and what’s not, and set a clear path for data-driven optimizations.


• Proven experience delivering creative and successful marketing campaigns to build pipeline generation.


• Ability to create and maintain relationships with stakeholders.


• Ability to travel domestically and internationally.


• Strong Communicator: Exceptional stakeholder and relationship management skills, with full professional proficiency (written and verbal) in English and Spanish.

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!