Merchant Growth Marketing Specialist

Aplazo; Ciudad de México; Presencial; MXN 420.000 - 650.000; Jornada completa

Descripción de la vacante

Aplazo, Mexico’s leading buy now, pay later platform, seeks a Marketing Specialist to implement B2B and B2C strategies, coordinating merchant campaigns and supporting Key Account Managers. The role focuses on brand consistency, data-driven insights, and expanding partnerships to drive merchant participation and business growth.

The ideal candidate will have strong marketing fundamentals, branding knowledge, and the ability to translate business goals into actionable campaigns with

Formación

• Understanding of basic B2B+ B2C marketing campaigns, metrics and strategies.
• Knowledge of branding and how to develop and maintain a brand identity.
• Basic understanding of customer journeys and how to communicate with different business segments.
• Analytical thinking with the ability to interpret data and draw insights.
• Proactive and quick to learn new processes and tools.
• Proven capability in utilizing AI to streamline operational flows, drive automation, and improve output quality within daily marketing functions.

Responsabilidades

• Plan and execute merchant marketing campaigns in collaboration with Commercial teams.
• Coordinate and oversee campaign calendars, ensuring timely delivery from planning to post-mortem.
• Develop marketing materials and co-branded content aligned with brand guidelines.
• Support KAMs with marketing toolkits, assets, and seasonal promotional kits.
• Track campaign performance and provide post-campaign insights and recommendations.

Conocimientos

B2B/B2C marketing

Branding

Analytics

Cross-functional collaboration

Content & materials creation

Adaptability

Educación

Bachelor’s degree in Marketing or related field

Herramientas

Marketing automation tools

Descripción del empleo

Aplazo, Mexico’s leading buy now, pay later platform, seeks a Marketing Specialist to implement B2B and B2C strategies, coordinating merchant campaigns and supporting Key Account Managers. The role focuses on brand consistency, data-driven insights, and expanding partnerships to drive merchant participation and business growth.

The ideal candidate will have strong marketing fundamentals, branding knowledge, and the ability to translate business goals into actionable campaigns with