Merchant Marketing Specialist - B2B/B2C Growth

Aplazo; Ciudad de México; Híbrido; MXN 320.000 - 480.000; Jornada completa

Descripción de la vacante

Aplazo, Mexico’s leading BNPL platform, is seeking a Marketing Specialist to execute B2B and B2C campaigns, coordinate merchant programs, and support KAMs. You will help reinforce brand consistency and drive partner acquisition.

You will create materials, align with the Commercial and Growth teams, analyze campaign results, and suggest improvements to scale marketing efforts across channels.

Formación

• Understanding of basic B2B+ B2C marketing campaigns, metrics, and strategies.
• Branding knowledge and ability to maintain a brand identity.
• Understanding of customer journeys and effective communication with business segments.

Responsabilidades

• Plan and execute multi-channel marketing campaigns for Aplazo’s merchants, ensuring timely delivery and quality across all touchpoints.
• Coordinate campaign calendars and ensure flawless execution from planning to post-mortem.
• Collaborate with KAMs to translate commercial objectives into actionable marketing initiatives and materials.
• Develop marketing materials such as pitch decks, POP, digital assets, email communications, and co-branded content.
• Ensure all materials align with Aplazo’s brand guidelines and communicate value clearly to merchants.
• Track campaign performance, merchant engagement metrics, and key KPIs.

Conocimientos

B2B + B2C marketing

Branding

Customer journey mapping

Data analysis

Communication skills

Cross-functional collaboration

Process improvement

Educación

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Descripción del empleo

Aplazo, Mexico’s leading BNPL platform, is seeking a Marketing Specialist to execute B2B and B2C campaigns, coordinate merchant programs, and support KAMs. You will help reinforce brand consistency and drive partner acquisition.

You will create materials, align with the Commercial and Growth teams, analyze campaign results, and suggest improvements to scale marketing efforts across channels.