Marketing Transformation (Martech) Consultant - Mexico

Accenture PLC; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Accenture PLC is seeking a MarTech Consultant/Specialist to gather business requirements, design solutions, and implement marketing and advertising tools for global clients. You will assess vendors, optimize MarTech/AdTech stacks, and drive business development in the digital marketing platform space.

Location options include Mexico City or Monterrey. The role requires +5 years in marketing transformation, advanced English, and strong skills in Adobe Experience Cloud, Salesforce Marketing Cloud,

Formación

• Bachelor’s degree required; MBA highly desirable.
• Availability to travel may be required.
• English: Advanced.
• +5 years of proven working experience in marketing transformation/Martech or Adtech implementation across industries.
• Must have skills: MarTech/AdTech Transformation, Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform.
• Strong knowledge of marketing technologies including data, content, automation, analytics.
• Experience implementing MarTech and AdTech platforms, data visualization and cloud platforms.
• Ability to design solutions and deliver technical designs using key platforms.

Responsabilidades

• Gather business requirements and design processes for marketing and advertising tool implementations.
• Conduct vendor assessments and MarTech/AdTech capability assessments.
• Recommend optimizations and develop use cases to improve platform utilization.
• Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver client solutions.
• Understand regulatory impacts (CCPA, GDPR) on marketing channels.
• Mobilize across stakeholders and projects and drive business development in digital marketing.

Conocimientos

MarTech Transformation

MarTech Assessment

Adobe Experience Cloud

Adobe Journey Optimizer

Adobe Experience Manager

Salesforce Marketing Cloud

Google Marketing Platform

Project management

Educación

Bachelor’s degree

MBA desirable

Adobe certification

Herramientas

Firebase

Appsflyer

Pega Decisioning

Tag Management

DMPs

CDPs

Descripción del empleo

Join Our Global Consulting Network and Expand Your Horizons!

Are you ready to take your career to new heights? At Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas.

Why Choose Us?

• Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
• Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.
• Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.
• Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.

We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.
Let’s build a better future together!

Martech Consultant/Specialist you will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech/AdTech stacks, and driving business development efforts in the digital marketing platform space.

Roles & Responsibilities

• Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
• Conduct vendor assessments and client MarTech/AdTech capability assessments.
• Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.
• Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders (client and internal) and projects.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Job Location: Mexico City or Monterrey

Qualifications

• Bachelor’s degree completed; MBA is highly desirable. Certified in ADOBE desiderable.
• Availability to travel may be required.
• English Advanced
• +5 years of proven working experience in marketing transformation/Martech or Adtech implementation across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
• Must Have Skills: MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Adobe Journey Optimizer, Adobe Experience Manager, Salesforce Marketing Cloud, Google Marketing Platform, techno-functional and project management experience
• Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.
• Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms.
• Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform.
• Hands‑on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
• Good consulting, techno-functional and project management experience is preferred.
• Excellent oral and written english communication skills
• Good to Have Skills: Firebase, Appsflyer, Pega Decisioning, Tag Management Platforms (GTM, Launch, Tealium), DMPs, CDPs

Additional Information

Relocation Options:Candidates based in cities other than Mexico City or Monterrey can be considered, but Accenture regrets it does not cover relocation expenses for this position.

International Considerations: Foreign candidates can be considered but Accenture regrets that it is unable to sponsor employment Visas for this position.