MarTech Lead - Hybrid, AI-Driven Marketing Data Architect

generalmotors; Ciudad de México; Híbrido; MXN 1.200.000 - 2.100.000; Jornada completa

Descripción de la vacante

General Motors is seeking a Martech Lead to bridge marketing strategy, customer data, experimentation, analytics, and AI. You will own the evolution of the marketing technology ecosystem, turning signals into data products, insights, and scalable customer experiences.

The ideal candidate blends Martech with data analysis experience, Databricks or lakehouse environments, experimentation, identity resolution, and AI-enabled marketing. Hybrid work model with on-site collaboration expected.

Formación

• Proven experience in marketing data and analytics environments.
• Strong SQL and Python for data analysis and modeling.
• Knowledge of Databricks or cloud lakehouse platforms.
• Ability to design experiments and measure marketing impact.
• Experience with identity resolution and CDPs is a plus.

Responsabilidades

• Lead the strategy and integration of the marketing data and technology ecosystem.
• Build scalable marketing data products and pipelines using SQL, Python, Databricks, APIs, and cloud platforms.
• Establish reliable data foundations for audience management and campaign measurement.
• Design and analyze A/B tests and personalization experiments.
• Apply AI/ML to lead scoring, propensity modeling, and journey optimization.
• Translate data into actionable recommendations tied to leads, visits, and revenue.
• Lead data governance, privacy, quality, and documentation.
• Collaborate with marketing, analytics, engineering, and agencies to deliver scalable solutions.

Conocimientos

SQL

Python

Databricks

Experimentation design

Identity resolution

AI in marketing

English fluency

Spanish fluency

Herramientas

Power BI

Salesforce Marketing Cloud

Looker

Tableau

Descripción del empleo

General Motors is seeking a Martech Lead to bridge marketing strategy, customer data, experimentation, analytics, and AI. You will own the evolution of the marketing technology ecosystem, turning signals into data products, insights, and scalable customer experiences.

The ideal candidate blends Martech with data analysis experience, Databricks or lakehouse environments, experimentation, identity resolution, and AI-enabled marketing. Hybrid work model with on-site collaboration expected.