MarTech Lead - Data, AI & Customer Journeys

General Motors de México; Ciudad de México; Híbrido; MXN 900.000 - 1.400.000; Jornada completa

Descripción de la vacante

General Motors de México seeks a Martech Lead to connect marketing strategy with customer data, experimentation, analytics, and AI. You will evolve the marketing tech ecosystem into trusted data products and scalable customer experiences.

The role requires practical data analysis, Databricks or Lakehouse experience, identity resolution, and AI-enabled marketing, translating insights into actionable campaigns and measured outcomes.

Formación

• Strong SQL and Python skills for marketing data analysis, transformation, validation, and modeling.
• Hands-on experience with Databricks or a comparable cloud lakehouse environment.
• Knowledge of experimentation design, statistical analysis, incrementality, attribution, and marketing performance measurement.
• Understanding of CDPs, CRM, identity resolution, audience activation, marketing automation, personalization, and media ecosystems.

Responsabilidades

• Lead the strategy and integration of the marketing data and technology ecosystem across CRM, customer data, media, web, analytics, activation, and measurement.
• Build and manage scalable marketing data products and pipelines using SQL, Python, Databricks, APIs, and cloud data platforms.
• Establish reliable data foundations for audience management, identity resolution, customer journeys, campaign measurement, and business reporting.
• Design and analyze A/B tests, holdouts, incrementality studies, and personalization experiments to improve marketing performance.
• Apply AI and machine learning to use cases such as lead scoring, propensity modeling, audience intelligence, journey optimization, personalization, and predictive measurement.
• Translate campaign and customer data into clear recommendations connected to leads, visits, conversions, revenue, and customer value.
• Lead data governance, privacy, consent, quality, documentation, and responsible use of customer data.
• Partner with marketing, media, analytics, engineering, agencies, and technology teams to deliver practical, scalable solutions.

Conocimientos

Strong SQL

Python

Databricks

Experimentation design

Identity resolution

AI-enabled marketing

Herramientas

Adobe Experience Cloud

Adobe Analytics

Salesforce Marketing Cloud

Tealium

mParticle

DV360

The Trade Desk

Xandr

LiveRamp

Power BI

Tableau

Looker

Google Analytics 4

Databricks

Snowflake

BigQuery

Azure Data Factory

Descripción del empleo

General Motors de México seeks a Martech Lead to connect marketing strategy with customer data, experimentation, analytics, and AI. You will evolve the marketing tech ecosystem into trusted data products and scalable customer experiences.

The role requires practical data analysis, Databricks or Lakehouse experience, identity resolution, and AI-enabled marketing, translating insights into actionable campaigns and measured outcomes.