MarTech Growth Operations Analyst

American Express Global Business Travel; México; Presencial; MXN 420.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits

Career development

Travel perks

Descripción de la vacante

Amex GBT is seeking a hands-on MarTech Analyst to support day-to-day operation, maintenance, and optimization of our marketing technology stack. You will work with marketing, sales, and product to ensure platforms run smoothly and data remains actionable.

The ideal candidate has 2+ years in Marketing Operations or related fields, with experience in CRM, marketing automation, and CDP platforms such as Salesforce, Marketo, 6sense, Snowflake, or Workfront.

Formación

• 2+ years experience in Marketing Operations, B2B marketing, CDP Marketing, or a similar role.
• Familiarity with CRM systems, marketing automation, and CDP platforms—hands-on experience with one or more of Salesforce, Marketo, 6sense, Snowflake, or Workfront is a plus.
• Nice to have: relevant certifications (e.g., Salesforce Administrator, Marketo Certified Expert).

Responsabilidades

• Support the day-to-day operation, maintenance, and optimization of our marketing technology stack.
• Collaborate with marketing, product, and sales to ensure timely delivery and alignment with strategies.
• Manage MarTech tools to deliver core functionality that meets stakeholder goals.
• Perform configuration, fixes, and upkeep across core platforms (Salesforce, Marketo, 6sense, Workfront).
• Build and maintain audience segments in our CDP and marketing automation platforms.
• Monitor and analyze campaign performance; deliver actionable insights on engagement, pipeline progression, and ROI.
• Provide training and support to internal teams on MarTech platforms and stay updated on trends.

Conocimientos

Marketing Operations

Data-driven thinking

Project management

Team collaboration

Analytical skills

Educación

Bachelor's degree in Marketing or related field

Herramientas

Salesforce

Marketo

6sense

Snowflake

Workfront

Descripción del empleo

Amex GBT is seeking a hands-on MarTech Analyst to support day-to-day operation, maintenance, and optimization of our marketing technology stack. You will work with marketing, sales, and product to ensure platforms run smoothly and data remains actionable.

The ideal candidate has 2+ years in Marketing Operations or related fields, with experience in CRM, marketing automation, and CDP platforms such as Salesforce, Marketo, 6sense, Snowflake, or Workfront.