Marketing Operations Manager

Arrow Electronics; Tlaquepaque; Híbrido; MXN 774.000 - 851.000; Jornada completa

Descripción de la vacante

Arrow Electronics is seeking a Marketing Operations Manager to own the governance and execution of our marketing operations ecosystem in Tlaquepaque, Mexico. You will lead HubSpot workflows, ensure Salesforce integration, and provide WordPress guidance while driving data integrity and scalable processes.

The role demands deep HubSpot expertise, strong governance experience, and collaboration with marketing, sales, and product teams to optimize campaigns and reporting.

Formación

• Deep, hands-on experience with HubSpot workflows, automation, and configuration.
• Experience managing HubSpot–Salesforce integrations and understanding CRM data structures.
• Solid knowledge of WordPress and ability to support web initiatives.
• Knowledge of marketing compliance regulations (e.g., GDPR, CAN-SPAM).
• Strong understanding of attribution, lead scoring, and funnel optimization.

Responsabilidades

• Own and evolve marketing operations governance, including campaign structure and data standards.
• Establish scalable frameworks for campaign execution, lead management, and reporting consistency.
• Act as the central authority for marketing operations best practices across marketing, sales, and product teams.
• Serve as the primary HubSpot platform owner, including workflows and backend processes.
• Build and optimize lead nurturing workflows, scoring, segmentation, and lifecycle automation.

Conocimientos

HubSpot

Salesforce

Marketing automation

Data governance

Lead management

Campaign governance

Analytics

Educación

Bachelor’s degree in Marketing, Business or related field

Herramientas

HubSpot

Salesforce

WordPress

Descripción del empleo

## Marketing Operations ManagerApply: Tlaquepaque, Mexico: Full time: Posted 8 Days Ago: R247390# **Position:**Marketing Operations Manager# **Job Description:**Arrow Electronics is a leading provider of global supply chain solutions, helping businesses optimize and manage complex operations across industries. Our marketing team supports Arrow Global Supply Chain Solutions, SiliconExpert, and Converge—driving engagement, lead generation, and revenue growth through strategic marketing initiatives.We are seeking a highly skilled **Marketing Operations Manager** to own the governance, execution, and optimization of our marketing operations ecosystem. This role will be responsible for managing and advancing our marketing technology stack, with a primary focus on **HubSpot execution, process governance, and Salesforce integration**, while providing **secondary support and guidance on WordPress**.This is a hands-on role for someone who thrives in building scalable processes, ensuring data integrity, and operationalizing marketing strategies.**What You'll Be Doing:*** Own and evolve marketing operations governance, including campaign structure, lifecycle stages, data standards, and process compliance across all brands.* Establish scalable frameworks for campaign execution, lead management, and reporting consistency.* Act as the central authority for marketing operations best practices, ensuring alignment across marketing, sales, and product teams.* Serve as the primary platform owner for HubSpot, including hands-on configuration and execution of workflows, automation, and backend processes.* Build, manage, and optimize **lead nurturing workflows, scoring models, segmentation, and lifecycle automation**.* Ensure seamless integration and data flow between HubSpot and Salesforce, including lead routing, attribution, and pipeline visibility.* Troubleshoot and continuously improve system performance, automation logic, and data synchronization.* Knowledge of attribution modeling.* Develop and maintain dashboards and reporting frameworks across HubSpot and Salesforce.* Ensure data accuracy, consistency, and integrity across all systems.* Deliver actionable insights on campaign performance, funnel health, and ROI.*Marketing Technology & Integrations** Administer and optimize the marketing technology stack, with HubSpot as the core execution platform.* Evaluate and implement tools, integrations, and AI-driven solutions to enhance efficiency and scalability.* Maintain system architecture and ensure all tools are aligned with business and reporting needs.*WordPress & Web Support** Provide **secondary support and guidance** on WordPress, partnering with internal or external web teams.* Ensure proper integration between WordPress and HubSpot for forms, tracking, and lead capture.* Contribute to conversations around website optimization, conversion paths, and UX from a marketing operations perspective (not primary developer or owner).**What We Are Looking For:*** Bachelor’s degree in marketing, Business, Information Systems, or related field.* 7+ years of experience in marketing operations, marketing automation, or similar roles.* **Deep, hands-on experience with HubSpot** (required), including workflows, automation, and system configuration.* Experience managing **HubSpot–Salesforce integrations** and understanding of CRM data structures and lead management processes.* Solid working knowledge of **WordPress**, with the ability to support (but not lead) web initiatives.* Knowledge of marketing compliance regulations (e.g., GDPR, CAN-SPAM).* Strong understanding of marketing data, attribution, lead scoring, and funnel optimization.* Demonstrated ability to build and enforce scalable processes and governance frameworks.* Excellent analytical, project management, and cross-functional communication skills.**Preferred Skills:*** Experience in B2B marketing, especially within technology, manufacturing, or supply chain industries.* Familiarity with AI-driven marketing tools and automation.* Experience with advanced reporting tools, BI platforms, or SQL.**Work Arrangement:**Hybrid: 3 days in office / 2 days work from home**What's In It For You:**At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.* 30 days of Christmas bonus* 40% vacation premium* 12 vacation days plus 2 floating days* Vision and Dental Assistance* Life Insurance* Healthcare Insurance* 10% Food/Pantry Vouchers* Restaurant Vouchers* 13% Savings Fund* Growth Opportunities, and more!#LI-HN1# **Annual Hiring Range/Hourly Rate:**$69,350.00 - $76,285.00 MXN MonthlyActual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. # **Location:**MX-JAL-Tlaquepaque, Mexico (Guadalajara office)# **Time Type:**Full time# **Job Category:**Marketing and Communications# **EEO Statement:**Please be sure to include all work history on your resume including: temporary employment, work as a contractor, other subsidiaries, changes in entities legal name, etc.Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin. (EEO policy Mexico)