Marketing Operations Lead: HubSpot & Salesforce (Hybrid)

Arrow Electronics; Tlaquepaque; Híbrido; MXN 774.000 - 851.000; Jornada completa

Descripción de la vacante

Arrow Electronics is seeking a Marketing Operations Manager to own the governance and execution of our marketing operations ecosystem in Tlaquepaque, Mexico. You will lead HubSpot workflows, ensure Salesforce integration, and provide WordPress guidance while driving data integrity and scalable processes.

The role demands deep HubSpot expertise, strong governance experience, and collaboration with marketing, sales, and product teams to optimize campaigns and reporting.

Formación

• Deep, hands-on experience with HubSpot workflows, automation, and configuration.
• Experience managing HubSpot–Salesforce integrations and understanding CRM data structures.
• Solid knowledge of WordPress and ability to support web initiatives.
• Knowledge of marketing compliance regulations (e.g., GDPR, CAN-SPAM).
• Strong understanding of attribution, lead scoring, and funnel optimization.

Responsabilidades

• Own and evolve marketing operations governance, including campaign structure and data standards.
• Establish scalable frameworks for campaign execution, lead management, and reporting consistency.
• Act as the central authority for marketing operations best practices across marketing, sales, and product teams.
• Serve as the primary HubSpot platform owner, including workflows and backend processes.
• Build and optimize lead nurturing workflows, scoring, segmentation, and lifecycle automation.

Conocimientos

HubSpot

Salesforce

Marketing automation

Data governance

Lead management

Campaign governance

Analytics

Educación

Bachelor’s degree in Marketing, Business or related field

Herramientas

HubSpot

Salesforce

WordPress

Descripción del empleo

Arrow Electronics is seeking a Marketing Operations Manager to own the governance and execution of our marketing operations ecosystem in Tlaquepaque, Mexico. You will lead HubSpot workflows, ensure Salesforce integration, and provide WordPress guidance while driving data integrity and scalable processes.

The role demands deep HubSpot expertise, strong governance experience, and collaboration with marketing, sales, and product teams to optimize campaigns and reporting.