Marketing Manager, Campaign Management

Arrow Electronics, Inc.; Tlaquepaque; Híbrido; MXN 774.000 - 939.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Christmas bonus

Vacation premium

Paid time off

Descripción de la vacante

Arrow Electronics, Inc. busca un Marketing Manager, Campaign Management para liderar la estandarización de procesos de campañas, gestionar un equipo de 10 Campaign Managers y supervisar presupuesto MDF.

Se requiere experiencia en Workfront, CRM y marketing automation, con fuerte énfasis en ROI y reporting. La posición es híbrida, con oficina en MX-JAL-Tlaquepaque y un claro enfoque en optimizar la eficiencia, capacidad y entrega de campañas a nivel internacional.

Formación

• 10 años en Marketing Ops, Project Management o liderazgo en cuentas de agencia.
• 5+ años gestionando equipos grandes (10+ personas).
• Experiencia con MDF/Co-op y modelos de marketing de proveedores.
• Conocer integraciones API entre Workfront, CRM y herramientas de automatización.
• Experiencia con software financiero empresarial (Oracle, SAP o Anaplan).
• Conocimiento de atribución multi-toque (MTA) para ROI.
• Experiencia en internacionalización (i18n) y localización (l10n).
• Capacidad de negociar términos de MDF basados en ROI.

Responsabilidades

• Estandarizar procesos de campañas: SOPs, SLAs y puntos de control de calidad.
• Liderazgo y gestión de un equipo de 10 Campaign Managers.
• Disciplina financiera y gestión de MDF; seguimiento de presupuestos.
• Gestión de producción de campañas y capacidad; asignación de recursos.
• Alineación de Marketing Tech/Operaciones (Workfront, CRM, analítica).
• Desarrollo de dashboards de rendimiento y ROI para stakeholders.

Conocimientos

Marketing Ops

Project Management

Agency Leadership

Leadership

Cross-functional Collaboration

Herramientas

Workfront

CRM (Salesforce/Dynamics)

Marketo/HubSpot

Oracle/SAP/Anaplan

Descripción del empleo

Descripción del trabajo

Position: Marketing Manager, Campaign Management

Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow Electronics guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2025 sales of $30.9 billion, Arrow develops technology solutions that improve business and daily life. The company maintains 228 locations worldwide with over 85 countries served. A Fortune 154 company with 21,500 employees worldwide, Arrow brings technology solutions to a breadth of markets, including telecommunications, information systems, transportation, medical, industrial, and consumer electronics. Arrow provides specialized services and expertise across the entire product lifecycle. Arrow does this by connecting customers to the right technology at the right place, time, and price. Arrow provides extraordinary value to customers and suppliers - the best technology companies in the world - and connects them through the company's industry-leading services. As the lead of Campaign Management within the North America, their mission is to drive consistent, high-quality campaign execution at scale, with rigorous adherence to process, budget discipline, and performance tracking.

What You’ll Be Doing:

• Standardizing Campaign Processes: Implement and enforce a unified set of campaign execution process flows and best practices across all teams and regions, so that every marketing campaign (from planning to launch to post-campaign reporting) follows the same playbook. This involves defining clear Standard Operating Procedures (SOPs), service-level agreements (SLAs) for deliverables, and quality checkpoints. The goal is to ensure every campaign is executed efficiently and “on time, on brand, and on budget”, regardless of which team or region runs it. The Manager will administer quality control over all campaign projects, verifying that essential steps (briefs, reviews, approvals, etc.) are completed for each campaign. They also continuously refine processes to improve speed (“speed to market”) without sacrificing quality or consistency.
• Leadership & Team Management: Provide strong leadership, coaching, and direction to 10 Campaign Managers.
• Financial Discipline & MDF Management: A critical part of the role is financial oversight of campaign budgets and Marketing Development Funds (MDF). The manager will track all campaign budgets and vendor-provided funds, ensuring budget accuracy, timely utilization, and full compliance with funding requirements. They establish a “zero-tolerance” policy for letting allocated MDF expire unused – which is essential since many vendor funds expire if not utilized within a set timeframe (often 12 months).
• Operational Excellence & Capacity Management: Manage the overall campaign production pipeline and capacity planning. With 20+ reports handling numerous simultaneous campaigns, the leader must allocate resources optimally across teams, balancing workloads and adjusting assignments when high-priority projects or “crunch times” arise. They will use tools (like Workfront) and data to monitor each team’s capacity and productivity, ensuring no team is overloaded and that campaigns are delivered per the agreed timeline.
• Marketing Technology/Operations team to ensure that systems like Workfront, CRM, and analytics tools are configured to support campaign processes and reporting needs (for instance, integrating Workfront with financial systems like Anaplan or Oracle to sync budget data automatically).
• Performance Tracking & ROI Accountability: Ensure that campaign outcomes are measured and communicated in terms of business impact. The Manager will oversee the development of standardized reporting dashboards and processes so that each campaign manager (and their stakeholders) can easily see key metrics like lead volumes, conversion rates through the funnel, pipeline generated, and ROI for their campaigns.

What We Are Looking For:

• 10 years in Marketing Ops, Project Management, or Agency Account Leadership.
• 5+ years managing large, multi-functional teams (10+ people)
• Experience with MDF/Co-op funding and vendor-partner marketing models.
• Beyond just using tools, understand API integrations between Work Management (Workfront), CRM (Salesforce/Dynamics), and Marketing Automation (Marketo/HubSpot). Know how data flows from a "Brief" to a "Lead" to a "Financial Claim.
• Hands‑on experience with enterprise financial software (e.g., Oracle, SAP, or Anaplan) to track MDF allocations, net margins, and cost recovery.
• Technical understanding of multi-touch attribution (MTA) to ensure the ROI reported to vendors and leadership is accurate and defensible.
• Experience managing Internationalization (i18n) and Localization (l10n) workflows is a huge plus. Know how a campaign flow changes when moving from North America to EMEA or LATAM.
• Experience with Marketing Development Funds (MDF) "push back" on vendors regarding proof-of-performance requirements or negotiate better funding terms based on the ROI data they’ve collected.
• The ideal candidate has a proven framework for triage—deciding which campaigns get resources when capacity is peaked.

Work Arrangement:

Hybrid: 3 days in office / 2 days work from home

What’s In It For You:

• 30 days of Christmas bonus
• 40% vacation premium
• 12 vacation days plus 2 floating days
• Vision and Dental Assistance
• Life Insurance
• Healthcare Insurance
• 10% Food/Pantry Vouchers
• Restaurant Vouchers
• 13% Savings Fund
• Access to Arrow’s Employee Discount Program
• Growth Opportunities, and more!

#LI-HN1 Annual Hiring Range/Hourly Rate: $69,350.00 - $84,150.00 MXN Monthly Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location: MX-JAL-Tlaquepaque, Mexico (Guadalajara office)

Time Type: Full time

Job Category: Marketing and Communications

EEO Statement:

Please be sure to include all work history on your resume including: temporary employment, work as a contractor, other subsidiaries, changes in entities legal name, etc. Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin. (EEO policy Mexico)