Marketing Operations Manager

Arrow Electronics, Inc.; Tlaquepaque; Híbrido; MXN 774.000 - 851.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

30 days of Christmas bonus

40% vacation premium

12 vacation days plus 2 floating days

Vision and Dental Assistance

Life Insurance

Healthcare Insurance

10% Food/Pantry Vouchers

Restaurant Vouchers

13% Savings Fund

Growth Opportunities, and more!

Descripción de la vacante

Arrow Electronics, Inc. busca un/a Marketing Operations Manager para liderar la gobernanza, ejecución y optimización de nuestro ecosistema de operaciones de marketing.

La función combina gestión de tecnología, HubSpot y Salesforce, con apoyo en WordPress, y exige construir procesos escalables y garantizar la integridad de los datos. Buscamos un perfil con más de 7 años en operaciones de marketing, experiencia práctica en HubSpot y Salesforce, y capacidad para alinear equipos de marketing, ventas

Formación

• Experiencia práctica con HubSpot (flujo de trabajo, automatización y configuración del sistema).
• Gestión de integraciones HubSpot–Salesforce y estructuras de datos CRM.
• Conocimiento de cumplimiento y protección de datos (GDPR/CAN-SPAM).
• Capacidad para construir procesos escalables y marcos de gobernanza.
• Análisis de datos, generación de informes y KPI de campañas.
• Colaboración con equipos de marketing, ventas y producto.

Responsabilidades

• Ser la autoridad central para prácticas de operaciones de marketing y alineación entre equipos.
• Liderar la gobernanza de campañas, gestión de leads y estructuras de ciclo de vida.
• Configurar y optimizar HubSpot, automatización y procesos back‑end.
• Garantizar la integridad de datos y flujos entre HubSpot y Salesforce.
• Desarrollar dashboards e informes para medir rendimiento e ROI.
• Soporte y guía en WordPress para iniciativas de marketing.

Conocimientos

HubSpot expertise

Salesforce integration

Marketing operations governance

Data analysis

WordPress knowledge

Project management

Cross-functional collaboration

Educación

Bachelor’s degree in Marketing/Business/IS

Herramientas

HubSpot

Salesforce

WordPress

Descripción del empleo

Descripción del trabajo

Position: Marketing Operations Manager

Job Description: Arrow Electronics is a leading provider of global supply chain solutions, helping businesses optimize and manage complex operations across industries. Our marketing team supports Arrow Global Supply Chain Solutions, SiliconExpert, and Converge—driving engagement, lead generation, and revenue growth through strategic marketing initiatives. We are seeking a highly skilled Marketing Operations Manager to own the governance, execution, and optimization of our marketing operations ecosystem. This role will be responsible for managing and advancing our marketing technology stack, with a primary focus on HubSpot execution, process governance, and Salesforce integration, while providing secondary support and guidance on WordPress. This is a hands‑on role for someone who thrives in building scalable processes, ensuring data integrity, and operationalizing marketing strategies.

What You’ll Be Doing

• Own and evolve marketing operations governance, including campaign structure, lifecycle stages, data standards, and process compliance across all brands.
• Establish scalable frameworks for campaign execution, lead management, and reporting consistency.
• Act as the central authority for marketing operations best practices, ensuring alignment across marketing, sales, and product teams.
• Serve as the primary platform owner for HubSpot, including hands‑on configuration and execution of workflows, automation, and backend processes.
• Build, manage, and optimize lead nurturing workflows, scoring models, segmentation, and lifecycle automation.
• Ensure seamless integration and data flow between HubSpot and Salesforce, including lead routing, attribution, and pipeline visibility.
• Troubleshoot and continuously improve system performance, automation logic, and data synchronization.
• Knowledge of attribution modeling.
• Develop and maintain dashboards and reporting frameworks across HubSpot and Salesforce.
• Ensure data accuracy, consistency, and integrity across all systems.
• Deliver actionable insights on campaign performance, funnel health, and ROI.

Marketing Technology & Integrations

• Administer and optimize the marketing technology stack, with HubSpot as the core execution platform.
• Evaluate and implement tools, integrations, and AI‑driven solutions to enhance efficiency and scalability.
• Maintain system architecture and ensure all tools are aligned with business and reporting needs.

WordPress & Web Support

• Provide secondary support and guidance on WordPress, partnering with internal or external web teams.
• Ensure proper integration between WordPress and HubSpot for forms, tracking, and lead capture.
• Contribute to conversations around website optimization, conversion paths, and UX from a marketing operations perspective (not primary developer or owner).

What We Are Looking For

• Bachelor’s degree in marketing, Business, Information Systems, or related field.
• 7+ years of experience in marketing operations, marketing automation, or similar roles.
• Deep, hands‑on experience with HubSpot (required), including workflows, automation, and system configuration.
• Experience managing HubSpot–Salesforce integrations and understanding of CRM data structures and lead management processes.
• Solid working knowledge of WordPress, with the ability to support (but not lead) web initiatives.
• Knowledge of marketing compliance regulations (e.g., GDPR, CAN‑SPAM).
• Strong understanding of marketing data, attribution, lead scoring, and funnel optimization.
• Demonstrated ability to build and enforce scalable processes and governance frameworks.
• Excellent analytical, project management, and cross‑functional communication skills.

Preferred Skills

• Experience in B2B marketing, especially within technology, manufacturing, or supply chain industries.
• Familiarity with AI‑driven marketing tools and automation.
• Experience with advanced reporting tools, BI platforms, or SQL.

Work Arrangement

Hybrid: 3 days in office / 2 days work from home

What’s In It For You

• 30 days of Christmas bonus
• 40% vacation premium
• 12 vacation days plus 2 floating days
• Vision and Dental Assistance
• Life Insurance
• Healthcare Insurance
• 10% Food/Pantry Vouchers
• Restaurant Vouchers
• 13% Savings Fund
• Growth Opportunities, and more!

Annual Hiring Range/Hourly Rate

$69,350.00 - $76,285.00 MXN Monthly Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location

MX-JAL-Tlaquepaque, Mexico (Guadalajara office)

Time Type

Full time

Job Category

Marketing and Communications

EEO Statement

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin. (EEO policy Mexico)