Regional Head of Marketing & Growth

inDrive; Mexico; On-site; MXN 1,500,000 - 2,300,000; Full time

Job summary

inDrive is seeking a Senior Head of Marketing to lead growth and branding across Mexico, Brazil, Chile and Central America. You will own the regional strategy, align with cross-functional partners, and mentor a high-performing team to scale our mobility platform.

The role emphasizes data-driven decision making, ROI-focused budgeting, and strong leadership in a global tech environment. Fluent English and Spanish are required.

Qualifications

• 8+ years of digital consumer marketing experience.
• 4–5 years in senior leadership roles.
• Proven ability to build and scale marketing teams.
• Strong mobile-first product marketing experience.
• Hands-on budget management with ROI focus.
• Highly data-driven with actionable insights.
• Fluent in English and Spanish.

Responsibilities

• Own and drive end-to-end marketing strategy across the region, focusing on passenger acquisition, retention, and brand growth.
• Translate business goals into integrated, full-funnel marketing plans combining performance, brand, offline channels, and partnerships.
• Drive customer-centric growth by understanding user behavior and regional nuances.
• Lead development of strong local brand positioning with cultural relevance.
• Allocate and optimize marketing investments to deliver measurable impact.
• Build, lead, and inspire a high-performing, matrix-structured team across markets.
• Collaborate with cross-functional leaders (Product, Operations, Analytics, PR) to deliver scalable initiatives.
• Continuously improve marketing effectiveness through experimentation and insights.
• Mentor senior marketing leaders to strengthen regional leadership.

Skills

Digital marketing

Senior leadership

Team leadership

Mobile-first

Budget management

Data-driven

English/Spanish

Job description

inDrive is seeking a Senior Head of Marketing to lead growth and branding across Mexico, Brazil, Chile and Central America. You will own the regional strategy, align with cross-functional partners, and mentor a high-performing team to scale our mobility platform.

The role emphasizes data-driven decision making, ROI-focused budgeting, and strong leadership in a global tech environment. Fluent English and Spanish are required.