Marketing Digital Campaign & Virtual Events Specialist

Arrow Electronics, Inc.; Jalisco; Presencial; MXN 352.000 - 464.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

30 days Christmas bonus

40% vacation premium

12 vacation days + 2 floating days

Vision and Dental Assistance

Life Insurance

Healthcare Insurance

10% Food/Pantry Vouchers

Restaurant Vouchers

13% Savings Fund

Employee Discount Program

Growth Opportunities

Descripción de la vacante

Arrow Electronics, Inc. in Guadalajara, MX, seeks a Marketing Digital Campaign & Virtual Events Specialist to lead end-to-end webinars and digital campaigns for global audiences. You will configure audience segments, nurture campaigns, and optimize landing pages for conversions.

You’ll plan live webinars, manage invitations and registrations, coordinate speakers, and provide post‑event reporting. Hybrid work arrangement applies, with 3 days in office and 2 days remote.

Formación

• Experience planning and delivering webinars or virtual events end-to-end.
• Experience with marketing automation, email campaigns, and landing pages.
• Familiarity with webinar platforms and campaign execution processes.

Responsabilidades

• Plan, execute, and optimize end-to-end digital demand-generation campaigns.
• Plan and run live webinars and virtual events with full lifecycle support.
• Manage event logistics on virtual platforms and lead follow-up activities.
• Coordinate with internal and external speakers and regional teams.
• Track performance and prepare post-event reports with metrics.

Conocimientos

Marketing automation platforms

Email campaigns

Landing pages

Webinar platforms

Campaign execution

Herramientas

Microsoft Teams Live

ON24

GoToWebinar

Descripción del empleo

Position: Marketing Digital Campaign & Virtual Events Specialist Job Description:

Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow Electronics guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2025 sales of $30.9 billion, Arrow develops technology solutions that improve business and daily life. The company maintains 228 locations worldwide with over 85 countries served. We are looking for a dedicated and detail‑oriented Marketing Digital Campaign & Virtual Events Specialist to join our Marketing Center of Excellence. In this role, you will be responsible for the end‑to‑end planning, execution, and optimization of webinars and virtual events delivered to global audiences. This position offers an opportunity to work in a dynamic, international environment where operational excellence, process quality, and measurable business impact are key priorities.

What You’ll Be Doing:

• Actively built and launched end-to-end digital demand-generation campaigns, directly configuring audience segments, automated email nurture tracks, and conversion-optimized landing pages.
• Planning and executing live webinars and virtual events end‑to‑end, including event setup, registration, live production, recording, and post‑event follow‑up.
• Managing event logistics on virtual event platforms such as Microsoft Teams Live, ON24, GoToWebinar, or similar tools, ensuring a seamless attendee and speaker experience.
• Building and coordinating event invitations and registrations, including audience segmentation, email communications, reminders, and real‑time registration monitoring.
• Training and supporting internal and external speakers through platform guidance, rehearsals, and live technical moderation during events.
• Acting as a virtual events platform administrator, maintaining templates, access, troubleshooting issues, and continuously improving engagement features such as polling, Q&A, or captions.
• Managing a global virtual events calendar and collaborating with regional marketing teams across different time zones.
• Coordinating with external agencies and vendors when additional production support is required, including budget and delivery oversight.
• Tracking event performance and preparing post‑event reports covering attendance, engagement metrics, and lead or pipeline attribution.

What We Are Looking For:

• Hands‑on experience in planning and delivering webinars or virtual events end‑to‑end.
• Hands-on experience with marketing automation platforms, email campaign builds, landing pages, webinar platforms and campaign execution.
• Strong operational and process‑driven mindset, with attention to detail and quality standards.
• Experience working with virtual event platforms (e.g. Microsoft Teams Live, ON24, GoToWebinar or similar).
• Proven ability to manage and support speakers and stakeholders in a live, high‑pressure environment.
• Experience working in an international context with cross‑regional teams and time zones.
• Solid understanding of post‑event reporting, engagement metrics, and marketing performance tracking.

Work Arrangement:

Hybrid: 3 days in office / 2 days work from home

What's In It For You:

• 30 days of Christmas bonus
• 40% vacation premium
• 12 vacation days plus 2 floating days
• Vision and Dental Assistance
• Life Insurance
• Healthcare Insurance
• 10% Food/Pantry Vouchers
• Restaurant Vouchers
• 13% Savings Fund
• Access to Arrow’s Employee Discount Program
• Growth Opportunities, and more!

#LI-HN1 Annual Hiring Range/Hourly Rate: $31,575.00 - $41,580.00 MXN Monthly Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location: MX-JAL-Tlaquepaque, Mexico (Guadalajara office)

Time Type: Full time

Job Category: Marketing and Communications

EEO Statement:

Please be sure to include all work history on your resume including: temporary employment, work as a contractor, other subsidiaries, changes in entities legal name, etc. Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin. (EEO policy Mexico)