Marketing BI Analyst: Drive Data-Driven Campaign Insights

Google; Ciudad de México; Presencial; MXN 360.000 - 600.000; Jornada completa

Descripción de la vacante

Google is seeking a Business Intelligence Analyst for the Global YouTube Marketing team to build and maintain BI solutions that measure our marketing strategy. You will design, develop, and socialize dashboards and reporting, ensuring data quality and accessibility for advanced analytics.

Your work will enable the marketing team to leverage data-driven insights to optimize campaigns and measure the impact of marketing initiatives.

Formación

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in Business Intelligence or Data Analytics.
• 4 years of experience in SQL and Data Visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).

Responsabilidades

• Create and maintain automated, easy-to-use dashboards that show how our marketing is performing.
• Conduct deep-dives into specific marketing activities and transform complex data into simple, visual charts and presentations to identify what drives the best results and help the marketing team make quick decisions.
• Build reporting tools that allow marketing partners to easily access and understand their own performance data.
• Run the analysis to demonstrate that marketing campaigns are actually driving incrementally.
• Present data and performance to leadership to ensure marketing’s impact is understood across the company.

Conocimientos

Business Intelligence

Data Analytics

SQL

Data Visualization

Educación

Bachelor's degree

Herramientas

Looker

Tableau

Power BI

Qlik

Descripción del empleo

Google is seeking a Business Intelligence Analyst for the Global YouTube Marketing team to build and maintain BI solutions that measure our marketing strategy. You will design, develop, and socialize dashboards and reporting, ensuring data quality and accessibility for advanced analytics.

Your work will enable the marketing team to leverage data-driven insights to optimize campaigns and measure the impact of marketing initiatives.