Digital Analytics & Data Insights Engineer

Capgemini Engineering; Aguascalientes; Presencial; MXN 180.000 - 300.000; Jornada completa

Descripción de la vacante

Capgemini Engineering is seeking a Digital Analyst to examine data from digital platforms, uncover insights about user behavior, and help optimize performance.

You will perform pre-campaign analysis, map key customer journeys across channels, and provide recommendations to personalize and optimize cross-channel strategy to boost engagement and sales.

Collaborative work with marketing and product teams is expected to drive data-informed decisions.

Formación

• Analyze data from digital platforms to gain insights into user behavior.
• Interpret data to inform data-driven decision-making and optimize performance.

Responsabilidades

• Perform pre-campaign analysis and map key customer journeys across digital channels.
• Provide recommendations on personalization and optimization of cross-channel strategies to improve engagement and drive sales.
• Collaborate with marketing and product teams to translate data insights into actionable initiatives.

Descripción del empleo

Job Description

The role of a digital analyst involves analyzing and interpreting data from digital platforms to gain insights into user behavior, optimize performance, and inform data-driven decision-making

Job Description

The role of a digital analyst involves analyzing and interpreting data from digital platforms to gain insights into user behavior, optimize performance, and inform data-driven decision-making

Job Description - Grade Specific

Responsible for pre campaign analysis, understanding key customer journeys and segments across digital channels to provide recommendations on how to personalize and optimize cross channel strategy to improve customer engagement and drive sales.