Performance Marketing Lead: Data-Driven Campaigns & Growth

General Motors; México; Híbrido; MXN 360.000 - 600.000; Jornada completa

Descripción de la vacante

General Motors is seeking a Marketing Analyst to assist in campaign setup, execution, and performance measurement. You will work across Paid Media, Search, Social, and Programmatic channels to drive leads, sales, and ROI, with a strong emphasis on data-driven decision making.

You'll monitor key KPIs, manage customer databases for segmentation, and operate CRM platforms like Salesforce, HubSpot, or Adobe Campaign to nurture leads.

Formación

• Bachelor's degree in Economics, Actuarial Science or Industrial Engineering.
• Advanced English language skills.
• 2-5 years in digital marketing, media performance, or growth marketing roles.
• Experience in omnichannel environments preferred.
• Hands-on experience with ongoing optimization cycles and campaigns.

Responsabilidades

• Execute and optimize performance marketing campaigns (Paid Media, Search, Social, Programmatic) focused on leads, sales, and ROI.
• Monitor, analyze, and report on key media and business KPIs: CPL, CPA, ROAS, CTR, CVR, LTV, funnel performance, and cohorts.
• Manage and activate customer and lead databases for segmentation, remarketing, and personalized campaigns.
• Operate and support CRM platforms (Salesforce, Adobe, HubSpot, or similar) for lead nurturing, automation, and performance measurement.
• Support growth marketing initiatives, including A/B testing, funnel optimization, audience strategies, and messaging experiments.
• Coordinate and oversee media and performance agencies, ensuring deliverables, SLAs, and performance outcomes.
• Translate data and insights into clear, actionable optimization recommendations.
• Support the development of dashboards and executive reports to enable data-driven decision-making.
• Dashboard creation

Conocimientos

Advanced English

Data-driven

Analytical thinking

Educación

Bachelor's degree in Economics

Actuarial Science

Industrial Engineering

Herramientas

Google Ads

Meta Ads

TikTok Ads

DV360

Google Analytics

Adobe Analytics

Salesforce

HubSpot

Adobe Campaign

Looker

Power BI

Tableau

Excel

SQL

Descripción del empleo

General Motors is seeking a Marketing Analyst to assist in campaign setup, execution, and performance measurement. You will work across Paid Media, Search, Social, and Programmatic channels to drive leads, sales, and ROI, with a strong emphasis on data-driven decision making.

You'll monitor key KPIs, manage customer databases for segmentation, and operate CRM platforms like Salesforce, HubSpot, or Adobe Campaign to nurture leads.