Marketing Director

MatchaTalent; Monterrey; Sur place; MXN 1 500 000 - 2 300 000; Plein temps

Résumé du poste

Confidential in CDMX seeks a Marketing Director to lead overall marketing strategy, brand development, and commercial growth for Mexico. You will report to the Board and oversee campaigns, partnerships, and a high-performing team across digital and traditional channels.

The role requires 8–10 years in progressive marketing, strong leadership, and English fluency. On-site position in Ciudad de México with a focus on growth in the fintech sector.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or related field.
• Mexican national.
• 8–10 years of progressive marketing experience with senior leadership exposure.
• Proven ability to lead integrated marketing, brand development, and commercial growth.
• Experience managing cross-functional teams and external agencies.
• FinTech or digital financial services background preferred.
• Excellent executive leadership, strategic planning, and communication skills.
• Professional English proficiency is mandatory.

Responsabilités

• Develop and execute the overall marketing strategy and growth roadmap for Mexico.
• Lead integrated campaigns across digital, brand, social, PR, partnerships, and performance marketing.
• Identify market opportunities and competitive insights to drive expansion.
• Build and mentor a high-performing marketing organization with clear KPIs.
• Manage relationships with agencies, media, PR firms, and vendors.
• Monitor marketing performance, budgets, and ROI to maximize impact.
• Collaborate with executive leadership to align with global strategies.
• Ensure compliance with financial advertising regulations.

Connaissances

Strategic leadership

Integrated marketing

Brand management

Performance marketing

Customer acquisition

Stakeholder management

Executive communication

English proficiency

Formation

Bachelor's degree

Outils

Google Analytics

CRM systems

Description du poste

This role requires the candidate to work on-site in Ciudad de México (CDMX), Mexico.

Client Overview

Our client is a confidential, licensed financial technology company operating a rapidly growing digital lending platform in Mexico. Backed by an international technology group with deep expertise in artificial intelligence, big data, and digital financial services, the company provides innovative consumer finance solutions that promote financial inclusion through technology-driven lending products.

Operating in one of Latin America's fastest-growing fintech markets, the organization combines advanced digital platforms, data-driven decision-making, and robust risk management to strengthen its market position while maintaining strict regulatory compliance.

As part of its continued expansion, the company is seeking an experienced executive to lead its marketing organization in Mexico, driving brand growth, customer acquisition, and commercial performance. Please note that this is a confidential executive search. The company name and additional details will only be disclosed to shortlisted candidates during the interview process.

Job Role

The Marketing Director will lead the overall marketing strategy, brand development, customer acquisition, and commercial growth initiatives for the Mexico market. Reporting directly to the Board of Directors, this executive role is responsible for aligning local marketing strategies with global business objectives while overseeing integrated campaigns, marketing operations, agency partnerships, and organizational leadership.

The successful candidate will play a pivotal role in accelerating business growth, expanding market share, and strengthening the company's position within Mexico's competitive fintech landscape.

Key Responsibilities

• Develop and execute the overall marketing strategy, brand positioning, and growth roadmap for the Mexico market.
• Lead integrated marketing campaigns across digital marketing, brand management, social media, influencer marketing, public relations, partnerships, and performance marketing.
• Identify market opportunities, consumer trends, and competitive insights to support business expansion and customer acquisition.
• Build, lead, mentor, and develop a high-performing marketing organization while establishing performance objectives and KPIs.
• Manage relationships with advertising agencies, media partners, PR firms, creative vendors, and strategic marketing partners.
• Monitor marketing performance, campaign effectiveness, budgets, and ROI to maximize business impact.
• Collaborate closely with executive leadership, product, operations, and regional marketing teams to ensure alignment with global strategies.
• Ensure all marketing activities comply with applicable financial advertising regulations and industry compliance standards.

Candidate Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related discipline.
• Mexican national.
• Minimum 8–10 years of progressive marketing experience, including senior leadership or director-level responsibilities.
• Proven experience leading integrated marketing strategies, brand development, and commercial growth initiatives.
• Strong leadership experience managing cross-functional marketing teams and external agency partners.
• Background in FinTech, Digital Lending, Financial Services, Digital Banking, Technology, E-commerce, or high-growth consumer businesses is highly preferred.
• Deep expertise in digital marketing, brand management, performance marketing, social media, influencer marketing, and customer acquisition.
• Familiarity with marketing compliance in regulated industries is an advantage.
• Excellent executive leadership, stakeholder management, strategic planning, and communication skills.
• Professional English proficiency is mandatory.

Job Code: #825