Local Advocacy Lead — TikTok & Instagram Programs

Puig; Xico; Presencial; MXN 360.000 - 540.000; Jornada completa

Descripción de la vacante

Puig is seeking a results-driven advocacy marketing professional in Mexico to localize global strategies on TikTok and Instagram. You will build authentic connections with advocates and audiences, shaping culturally resonant campaigns.

Collaborating with PR, Social Media, Events, E-Commerce, and Marketing, you will develop briefs, deploy activations, monitor performance, and share insights to optimize global advocacy programs.

Formación

• 3–4 years in advocacy, influencer marketing, or community roles in luxury sectors.
• Proven ability to craft detailed creative briefs and adapt assets locally.
• Strong understanding of TikTok and Instagram dynamics and best practices.
• Analytical mindset to measure engagement, ROI, and program impact.

Responsabilidades

• Adapt and execute global advocacy strategies to fit local market dynamics.
• Develop and lead localized advocacy activations to boost brand visibility.
• Collaborate with PR, Social Media, Events, E-Commerce, and Marketing teams to align efforts.
• Track performance (EMV, engagement, ROI) and share insights with global teams.

Conocimientos

Advocacy marketing

Influencer marketing

Community management

Luxury beauty industry

Descripción del empleo

Puig is seeking a results-driven advocacy marketing professional in Mexico to localize global strategies on TikTok and Instagram. You will build authentic connections with advocates and audiences, shaping culturally resonant campaigns.

Collaborating with PR, Social Media, Events, E-Commerce, and Marketing, you will develop briefs, deploy activations, monitor performance, and share insights to optimize global advocacy programs.