Advocacy Manager

Puig; Xico; Presencial; MXN 360.000 - 540.000; Jornada completa

Descripción de la vacante

Puig is seeking a results-driven advocacy marketing professional in Mexico to localize global strategies on TikTok and Instagram. You will build authentic connections with advocates and audiences, shaping culturally resonant campaigns.

Collaborating with PR, Social Media, Events, E-Commerce, and Marketing, you will develop briefs, deploy activations, monitor performance, and share insights to optimize global advocacy programs.

Formación

• 3–4 years in advocacy, influencer marketing, or community roles in luxury sectors.
• Proven ability to craft detailed creative briefs and adapt assets locally.
• Strong understanding of TikTok and Instagram dynamics and best practices.
• Analytical mindset to measure engagement, ROI, and program impact.

Responsabilidades

• Adapt and execute global advocacy strategies to fit local market dynamics.
• Develop and lead localized advocacy activations to boost brand visibility.
• Collaborate with PR, Social Media, Events, E-Commerce, and Marketing teams to align efforts.
• Track performance (EMV, engagement, ROI) and share insights with global teams.

Conocimientos

Advocacy marketing

Influencer marketing

Community management

Luxury beauty industry

Descripción del empleo

Your mission will be to play a pivotal role in executing and managing advocacy programs at the local level in key social platforms: TikTok & Instagram. Driving meaningful and authentic connections with advocates.

What you'll get to do

• Adapt and execute global advocacy strategies to fit local market dynamics, ensuring relevance to cultural nuances, consumer preferences, and regional trends.
• Develop and lead localized advocacy activations, amplifying brand visibility and driving consumer loyalty.
• Partner with cross-functional teams (PR, Social Media, Events, E-Commerce, Marketing …) to align local advocacy efforts, ensuring a consistent brand message across all platforms.
• Share insights and results from local programs with global teams to inform and optimize broader advocacy strategies.

Creative Briefing & Toolkit Deployment

• Develop clear, locally relevant creative briefs to guide advocacy initiatives, ensuring alignment with global strategies while reflecting local culture, tone, and audience preferences.
• Adapt global toolkits to provide advocates with actionable resources, including campaign messaging, brand storytelling guidelines, product highlights, and activation frameworks tailored to the local market.
• Collaborate with internal teams to ensure toolkits are seamlessly implemented and resonate with advocates in the local market.
• Ensure all advocacy materials empower advocates to communicate authentically, fostering engagement and brand affinity across their networks.
• Monitor and gather feedback on toolkit adoption and advocate-driven activations, using insights to refine resources and improve future programs.

Advocacy Programs & Engagement Activities

• Execute comprehensive advocacy programs designed to build meaningful, long-term relationships with all levels of advocates.
• Develop and implement thoughtful engagement activities, including targeted product experiences, exclusive activations, and collaborative opportunities, to foster excitement and strengthen advocate loyalty and evolution within the programs.
• Ensure advocacy programs are structured to reward and engage advocates throughout the entire program lifecycle, driving organic amplification and authentic storytelling.
• Regularly assess the effectiveness of engagement initiatives, capturing feedback and insights to enhance future advocacy efforts.

Performance Monitoring & Optimization

• Track, analyze, and report on advocacy program performance using key metrics such as EMV (earned media value), engagement rates, and ROI.
• Use data-driven insights to optimize program execution, improve advocate engagement, and enhance the impact of local advocacy initiatives.
• Share learnings, success stories, and recommendations with global teams to contribute to the continuous evolution of advocacy programs.

We'd love to meet you if you have

• Relevant Experience: A minimum of 3-4 years of experience in advocacy, influencer marketing, community management, or consumer engagement roles within luxury beauty, fashion, or premium lifestyle industries.
• Influencer Marketing Skills: Strong experience working with top advocates, influencers, and opinion leaders to drive engagement, content creation, and organic amplification.
• Social Media knowledge: deep understanding of the key platforms’ dynamics and latest evolution, primarily TikTok and Instagram. Strong social community management skills to drive brand love & business.
• Creative Briefing Expertise: Proven ability to craft detailed creative briefs and adapt global assets into locally relevant, high-impact content.
• Analytical Skills: Proficiency in analyzing data and metrics to optimize advocacy strategies, measure success, and drive results.