Remote Paid Social Strategist - B2B Growth & ROAS

Blacksmith Agency LLC; Mérida; Remote; MXN 1,119,000 - 1,679,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Paid Social Media Manager to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, focusing on ROAS/CPA improvements, multi-client coordination, and confident communication with US-based clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvement track record.
• Agency experience across multiple clients.
• Clear spoken English for US client calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta

ROAS/CPA optimization

Agency experience

English communication

Multi-client management

Tools

GA4

Google Tag Manager

Pixels

Microsoft Ads

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency LLC is seeking a Paid Social Media Manager to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, focusing on ROAS/CPA improvements, multi-client coordination, and confident communication with US-based clients on live calls.