Lead GTM Systems Analyst

Deel; México; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Stock grant opportunities

Flexible office membership (IWG)

Job summary

Deel is seeking a Lead GTM Systems Business Analyst to own business intake and shape solutions across the GTM technology stack. You will lead a team of GTM Systems Analysts, translating ambiguous requests into clear, actionable requirements for Sales, CS, Marketing, and RevOps systems.

You will collaborate with GTM Architects and Developers to ensure scalable, maintainable solutions, manage dependencies and risks, and drive high-quality documentation and UAT readiness.

Qualifications

• 6+ years of Salesforce development experience with advanced certifications.
• Proficient in Salesforce Sales Cloud and tools like Gong, Outreach, and ChiliPiper.
• Experience with GTM technologies like Hubspot, Gainsight, and DeaHub.
• Skilled with enterprise integration tools (e.g., Syncari, Workato, Mulesoft, Fivetran).
• Experience developing in Apex, LWC, Visualforce, and Java.
• Competent in languages like XML, JavaScript, .NET, SQL, and C++.
• Strong knowledge of REST/SOAP APIs and building integrations with Salesforce.
• Salesforce certifications required (e.g., Platform App Builder).
• Excellent communication skills and ability to translate technical requirements for stakeholders.

Responsibilities

• Own the front door for GTM Tech business intake across Sales Ops, CS Ops, Marketing Ops, RevOps, and adjacent teams.
• Engage early with stakeholders to understand the problem, not just the requested solution.
• Act as a subject matter expert across assigned GTM domains, proactively advising on best practices, trade-offs, and system capabilities.
• Challenge unclear, mis-scoped, or solution-led requests and reframe them into clear WHAT / WHY / OUTCOME definitions.
• Ensure all work entering delivery meets a high standard of clarity, intent, and prioritisation.
• Translate business needs into clean, structured technical requirements, user stories, and acceptance criteria.
• Partner closely with GTM Architects and Developers to shape scalable, maintainable solutions before work enters sprint.
• Ensure dependencies, risks, and downstream impacts are identified early.
• Maintain consistency in how requirements are documented, reviewed, and approved across the team.
• Lead and manage a team of GTM Systems Analysts, setting clear expectations for quality, ownership, and stakeholder engagement.
• Coach analysts on discovery, ambiguity-to-clarity, stakeholder communication, GTM end-to-end knowledge.
• Establish intake standards, templates, and ways of working.
• Support individual development plans and progression within the team.
• Act as the bridge between Business and GTM Engineering to ensure delivery teams are set up for success.
• Ensure work entering sprint is well-defined and aligned to GTM strategy.
• Partner with GTM Engineering Delivery Manager to improve flow, throughput, and predictability.
• Support UAT readiness by ensuring business owners are clear on intent and acceptance criteria.
• Promote data discipline and governance by documenting logic and system behaviours.
• Ensure documentation is clear, accessible, and reusable.

Skills

Salesforce development

Sales Cloud

Apex

LWC

Visualforce

Java

REST APIs

SOAP APIs

XML

JavaScript

SQL

.NET

C++

Education

Salesforce certification

Tools

Gong

Outreach

ChiliPiper

Hubspot

Gainsight

DeaHub

Syncari

Workato

Mulesoft

Fivetran

Job description

Deel is seeking a Lead GTM Systems Business Analyst to own business intake and shape solutions across the GTM technology stack. You will lead a team of GTM Systems Analysts, translating ambiguous requests into clear, actionable requirements for Sales, CS, Marketing, and RevOps systems.

You will collaborate with GTM Architects and Developers to ensure scalable, maintainable solutions, manage dependencies and risks, and drive high-quality documentation and UAT readiness.