LATAM Regional Product Marketing Lead

Wwshemi; Ciudad de México; Hybrid; MXN 1,200,000 - 1,800,000; Full time

Job summary

Stripe is seeking a Regional Product Marketing Manager for Latin America, based in Mexico City. You will champion regional product marketing priorities, connect product, sales, and marketing, and lead go-to-market efforts across Latin America.

You will develop market-specific value propositions, messaging, and campaigns, driving product launches and adoption in collaboration with cross-functional teams and regional marketing partners.

Qualifications

• 8+ years of experience in B2B technology marketing or sales, including product marketing experience.
• Experience developing value propositions, messaging, go-to-market strategies, and sales materials for multiple markets or customer segments.
• Experience leading cross-functional initiatives and building alignment with senior stakeholders across Product, Sales, and Marketing.
• High professional fluency in Spanish and English, as this role will develop market-specific messaging and work with users and internal teams across Latin America.

Responsibilities

• Lead the delivery of regional product marketing priorities that drive growth for Latin America, with focus on Mexico.
• Develop deep expertise in the needs of current and prospective users through research and market analysis.
• Develop, deploy, and tailor market-specific value propositions, narratives, and messaging for campaigns and sales collateral.
• Drive product launches and adoption by partnering with Product, Sales, Engineering, Marketing, and Design teams.
• Improve seller effectiveness across the region through content and tools, and field support.
• Monitor adoption, usage, and satisfaction to identify barriers and opportunities in the growth funnel.
• Partner with country and regional marketing teams to develop content programs for events and demand generation.

Skills

B2B marketing

Product marketing

Cross-functional leadership

Spanish/English fluency

Travel flexibility

Job description

Stripe is seeking a Regional Product Marketing Manager for Latin America, based in Mexico City. You will champion regional product marketing priorities, connect product, sales, and marketing, and lead go-to-market efforts across Latin America.

You will develop market-specific value propositions, messaging, and campaigns, driving product launches and adoption in collaboration with cross-functional teams and regional marketing partners.