LATAM Modern Trade & Customer Growth Leader

The Coca-Cola Company; Monterrey; On-site; MXN 3,000,000 - 6,000,000; Full time

Job summary

The Coca-Cola Company in Monterrey seeks a Senior Director of Modern Trade and Customer Strategy for LATAM to lead a regional agenda that scales Modern Trade as a growth engine. You will align KO, bottlers, hubs, and customers around a common strategy and translate priorities into actionable playbooks, multi-year plans, and execution standards.

You will shape category leadership, performance-based investments, and governance with cross-functional partners to drive profitable, data-led outcomes

Qualifications

• Senior leadership experience in modern trade, customer strategy, commercial planning, RGM, category management, or related commercial functions.
• Strong analytical capability to translate data, shopper insights, and customer performance into actionable strategies.
• Proven ability to influence senior stakeholders, align the system, and drive profitable growth across markets and bottling partners.

Responsibilities

• Define and deploy the LATAM Modern Trade strategy, aligning channel ambition, priority formats, growth platforms, and profitability objectives across markets and bottlers.
• Build integrated commercial plans that connect shopper insights, customer needs, brand strategy, portfolio, RGM, service models, and execution standards.
• Lead customer strategy and value creation frameworks for priority accounts, enabling stronger JBPs, segmentation, scorecards, and partnership models.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce, Capabilities, and bottling partners.
• Codify and scale best practices across LATAM through hubs, franchise teams, bottlers, customer teams, and capability experts.
• Use data-led insights to size opportunities, prioritize initiatives, build business cases, track value creation, and improve decision-making routines.

Skills

Influencing

Stakeholder management

Strategic storytelling

System economics

Customer partnership

Commercial planning

Cross-market execution leadership

Job description

The Coca-Cola Company in Monterrey seeks a Senior Director of Modern Trade and Customer Strategy for LATAM to lead a regional agenda that scales Modern Trade as a growth engine. You will align KO, bottlers, hubs, and customers around a common strategy and translate priorities into actionable playbooks, multi-year plans, and execution standards.

You will shape category leadership, performance-based investments, and governance with cross-functional partners to drive profitable, data-led outcomes