LATAM Modern Trade & Customer Strategy Leader

Coca-Cola; Ciudad de México; On-site; MXN 3,305,000 - 4,774,000; Full time

Job summary

Coca-Cola LATAM is seeking a Senior Director of Modern Trade and Customer Strategy to lead regional initiatives and scale Modern Trade as a growth engine. You will align KO, bottlers, hubs, and customers around a unified strategy, translating priorities into actionable multi-year plans and execution standards.

The role focuses on data-led insights, category leadership, and cross-functional collaboration to accelerate sustainable, profitable growth across priority formats and customers.

Qualifications

• Senior leadership experience in modern trade, customer strategy, or related commercial functions.
• Strong analytical capability to translate data into actionable strategies.
• Proven ability to influence senior stakeholders and drive profitable growth.

Responsibilities

• Define and deploy LATAM Modern Trade strategy across markets and bottlers.
• Build integrated commercial plans linking shopper insights, customer needs, and category strategy.
• Lead customer strategy, JBPs, segmentation, scorecards, and partnership models.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce.

Skills

Senior leadership

Analytical capability

Stakeholder influence

Communication

Digital tools usage

Job description

Coca-Cola LATAM is seeking a Senior Director of Modern Trade and Customer Strategy to lead regional initiatives and scale Modern Trade as a growth engine. You will align KO, bottlers, hubs, and customers around a unified strategy, translating priorities into actionable multi-year plans and execution standards.

The role focuses on data-led insights, category leadership, and cross-functional collaboration to accelerate sustainable, profitable growth across priority formats and customers.