LATAM Modern Trade & Customer Strategy Leader

1665 Servicios Integrados de Administracion y Alta Gerencia, S. de R.L. de C.V.; Ciudad de México; On-site; MXN 2,000,000 - 4,000,000; Full time

Job summary

1665 Servicios Integrados de Administracion y Alta Gerencia, S. de R.L. de C.V.

in Mexico City seeks a Senior Director of Modern Trade and Customer Strategy for LATAM. You will lead a regional agenda to scale Modern Trade as a growth engine, coordinating KO, bottlers, hubs, key customers, and cross-functional partners around a unified strategy. The role translates LATAM priorities into actionable channel playbooks, multi-year customer plans, category management capabilities, and investment

Qualifications

• Senior leadership experience in modern trade, customer strategy, commercial planning, RGM, category management, or related commercial functions.
• Strong analytical capability to translate data, shopper insights, and customer performance into actionable strategies.
• Proven ability to influence senior stakeholders, align the system, and drive profitable growth across markets and bottling partners.

Responsibilities

• Define and deploy the LATAM Modern Trade strategy, aligning channel ambition, priority formats, growth platforms, and profitability objectives across markets and bottlers.
• Build integrated commercial plans that connect shopper insights, customer needs, brand strategy, portfolio, RGM, service models, and execution standards.
• Lead customer strategy and value creation frameworks for priority accounts, enabling stronger JBPs, segmentation, scorecards, and partnership models.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce, Capabilities, and bottling partners.

Job description

1665 Servicios Integrados de Administracion y Alta Gerencia, S. de R.L. de C.V.

in Mexico City seeks a Senior Director of Modern Trade and Customer Strategy for LATAM. You will lead a regional agenda to scale Modern Trade as a growth engine, coordinating KO, bottlers, hubs, key customers, and cross-functional partners around a unified strategy. The role translates LATAM priorities into actionable channel playbooks, multi-year customer plans, category management capabilities, and investment