LATAM Influencer Marketing Associate

Mattel Latin America; México; Presencial; MXN 300.000 - 420.000; Jornada completa

Descripción de la vacante

Mattel Latin America is seeking a proactive Digital Marketing professional to lead influencer campaigns across LATAM. You will design paid and organic strategies, manage budgets, and analyze performance to drive brand awareness and consumer engagement across Mexico, Brazil, Chile, Peru, and Colombia.

The role requires 1-2 years in digital or influencer marketing, with strong analytical skills and the ability to collaborate with cross-functional teams and external partners.

Formación

• Bachelor's degree in Marketing or related field is required.
• 1-2 years of digital marketing/influencer marketing experience is preferred.
• Strong budget management and campaign analysis skills.
• Analytical mindset with the ability to optimize live campaigns.

Responsabilidades

• Design influencer marketing strategies (paid and organic) aligned with regional goals.
• Manage and optimize influencer and sample budgets.
• Analyze campaign performance and report actionable insights.
• Adapt global strategies to LATAM context.
• Coordinate agencies, vendors, and key influencers.
• Monitor digital trends and consumer behavior for opportunities.
• Contribute to annual digital marketing planning.

Conocimientos

Digital marketing

Influencer marketing

Budget management

Campaign analysis

Analytical thinking

Project management

Educación

Bachelor's degree in Marketing

Bachelor's degree related

Descripción del empleo

Mattel Latin America is seeking a proactive Digital Marketing professional to lead influencer campaigns across LATAM. You will design paid and organic strategies, manage budgets, and analyze performance to drive brand awareness and consumer engagement across Mexico, Brazil, Chile, Peru, and Colombia.

The role requires 1-2 years in digital or influencer marketing, with strong analytical skills and the ability to collaborate with cross-functional teams and external partners.