LATAM Digital Media Lead - Strategy & Growth

Mattel; Ciudad de México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Mattel is seeking an Associate Manager, Media to steer LATAM media strategy and translate brand objectives into integrated audience-led plans across consumer journeys. You will coordinate data-driven targeting, creator-led amplification, and cross-functional collaboration to optimize media impact.

In this role you will manage budgets, forecast investments, and lead agencies to deliver measurable actions across markets.

Formación

• Bachelor's degree in Marketing, Business, Communications, Economics, Finance or related field.
• 5+ years of experience in media, digital marketing or advertising, preferably with a leading advertiser or agency.
• Strong knowledge of full-funnel media strategy and channel planning.
• Experience with DV360, Amazon DSP, Meta, Google, TikTok or similar platforms.
• Experience managing budgets and collaborating with cross-functional teams.

Responsabilidades

• Develop and execute full-funnel, audience-led media strategies across LATAM.
• Lead integrated media planning across digital, social, video, programmatic and traditional channels.
• Develop data-driven audience strategies using first-party and platform data.
• Lead performance media strategies to drive traffic, events, engagement and lead generation.
• Develop creator-led and social amplification strategies with paid media.
• Drive measurement, optimization, and testing to guide future investment.
• Lead media agencies and partners, ensuring quality and accountability.
• Collaborate with Brand Marketing, Digital, CRM, E-commerce and other teams.
• Manage media budgets, forecasting, pacing and financial reporting.
• Identify and test emerging platforms and media capabilities relevant to LATAM.
• Communicate strategies and risks clearly to stakeholders across markets.

Conocimientos

Full-funnel media

DV360

Amazon DSP

Meta/Google/TikTok

Audience data

Budget management

Stakeholder mgmt

Project management

English (Advanced)

Educación

Bachelor's degree in Marketing/Business/Communications

Herramientas

DV360

Google Ads

Meta Ads

Amazon DSP

Descripción del empleo

Mattel is seeking an Associate Manager, Media to steer LATAM media strategy and translate brand objectives into integrated audience-led plans across consumer journeys. You will coordinate data-driven targeting, creator-led amplification, and cross-functional collaboration to optimize media impact.

In this role you will manage budgets, forecast investments, and lead agencies to deliver measurable actions across markets.