Influencer Marketing - Sr Associate Digital Marketing

Mattel; Ciudad de México; Presencial; MXN 320.000 - 520.000; Jornada completa

Descripción de la vacante

Mattel is seeking a Creator Marketing specialist to support LATAM campaigns across Mexico, Brazil, Chile, Peru and Colombia. You will design and execute paid and earned influencer strategies to grow brand awareness and consumer engagement.

You’ll partner with cross-functional teams and agencies, manage budgets, track performance, and translate data into actionable insights to drive business growth in a dynamic toy and entertainment portfolio.

Formación

• Bachelor's degree in Marketing or related field.
• 1–2 years in digital marketing or influencer marketing with budget management experience.
• Experience with LATAM markets and multinational brands preferred.
• Analytical mindset to optimize live campaigns and derive insights.
• Highly self-motivated, proactive, and detail-oriented.

Responsabilidades

• Design and implement influencer marketing strategies (paid and organic) aligned with regional goals.
• Manage and optimize influencer budgets and sample allocations.
• Analyze campaign performance (views, awareness, engagement, conversion) and report insights.
• Adapt global strategies to fit the LATAM regional context.
• Select, coordinate, and manage agencies, vendors and key influencers.
• Monitor digital trends and consumer behavior to identify opportunities.
• Contribute to annual digital marketing planning for brands and corporate projects.

Conocimientos

Digital marketing

Influencer marketing

Budget management

Campaign analysis

Cross-functional collaboration

Strategic planning

Attention to detail

Educación

Bachelor's Degree Marketing or Related

Descripción del empleo

CREATIVITY IS OUR SUPERPOWER It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Support the development, implementation, and execution of Creator Marketing strategies (paid and earnedinfluencers) across LATAM for Mattel portfolio. Partner with cross-functional teams, agency partners, and localmarkets across Mexico, Brazil, Chile, Peru, and Colombia to deliver integrated creator campaigns that drivebrand awareness, consumer engagement, and business growth. Coordinate campaign execution, creatormangement, budget tracking, reporting, and performance analysis while ensuring alignment with regional andglobal business objectives

What You’ll Do

• Design and implement influencer marketing strategies (paid and organic) aligned with business goals in the region.
• Manage and optimize the influencer and sample budget, ensuring efficient allocation of resources.
• Analyze campaign performance (views, awareness, engagement, conversion) and provide reports with actionable insights.
• Adapt global strategies to fit the regional LATAM context.
• Select, coordinate, and manage agencies, vendors, and key influencers.
• Monitor digital trends and consumer behavior to identify innovative opportunities.
• Contribute to the annual digital marketing strategic planning for brands and corporate projects.

Who We’re Looking For

• Bachelor's Degree Marketing orBachelor's Degree Related
• 1-2 years 1- 2 years of experience in digital marketing, influencer marketing. Proven experience in budget management and campaign performance analysis. Experience with regional LATAM markets and multinational brands preferred.
• Analytical prowess to drive optimization of live campaigns with agency partners
• Highly self-motivated and proactive with an eye for detail
• Ability to self-manage multiple projects simultaneously and proactively drive toward results
• Collaborative style, with ability to challenge & Competent communicator Positive attitude.
• Someone who creates and fosters a positive team culture
• Adaptable/Flexible – able to handle change
• Ability to Influence and drive best practices

How We WorkWe are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We AreMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers . Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.